Brian Morrissey

Undeterred by Yahoo!’s 78 million users, nascent portal MyWay.com launched an ad campaign Monday that declares the portal giant “toast.” Irvington, N.Y.-based MyWay.com, which launched as a banner- and pop-up-free alternative to Yahoo! just two weeks ago, began a two-week run of print, radio and online advertising with the tagline “Yahoo! is toast.” “It’s a […]

Search engine AltaVista re-launched Tuesday, with new search capabilities and a new targeted advertising strategy. Sporting a new logo and stripped-down interface, AltaVista’s site would no longer carry skyscraper ads, a policy which builds on the ban of pop-up and pop-under ads instituted in August. Instead, the Alto, Calif.-based company plans to rely on targeted […]

Online advertising firm Bluestreak announced the launch of its Ion 3.0 ad server, which the company touts as giving clients better workflow tools and real-time reporting of ad campaign features like return on investment. The Newport, R.I., company said the third-party ad server began shipping to clients a couple of weeks ago, offering customers the […]

In the hopes of stealing some thunder from AOL’s splashy debut of its new AOL 8.0 Internet service, rival ISP EarthLink rolled out print ads questioning AOL’s stance on pop-up ads. In a full-page advertisement running in Monday’s USA Today, EarthLink asks, “It took AOL 8.0 tries to figure out people don’t like pop-up ads?” […]

Buoyed by the success of its first TiVo promotion, Best Buy has returned to the personal video recorder (PVR) with a two-week campaign to showcase the James Bond collector-edition DVD set. The promotion, which began this week, is part of Best Buy’s “All About Bond” campaign, which is timed to coincide with the release of […]

The Online Publishers Association (OPA), a group representing a number of well-known content sites, said on Thursday that a survey of its member companies showed ad revenues rising sharply in the third quarter, despite gloomy reports of the state of the Internet advertising industry. In talking with 18 OPA members, including Forbes.com, the Wall Street […]

Speaking on a panel addressing online advertising’s future, Fallon Worldwide’s creative director, Kevin Flatt, summed up the challenge facing the industry: “In general, you’re the last five minutes of a presentation,” he said. “You’re being told not to take too long.” Flatt said the key to unlocking interactive advertising’s potential is for it to become […]

Media measurement firm Arbitron announced Thursday that it acquired a license to rival MeasureCast’s streaming measurement system, which it plans to combine with its own Webcast Services offering. The deal will make New York-based Arbitron the clear leader in providing third-party audience measurement of the nascent streaming media space. Along with the license to the […]

With six fewer shopping days this year than in the traditional Christmas shopping season, Microsoft’s MSN Shopping channel kicked off a 12-day promotion this week to lure online shoppers into early holiday spending with a special deal each day on a different item. The campaign, “12 Days of Exclusive Deals,” offers early holiday shoppers one-day-only […]

ValueClick Eyes Q4 Profits Despite a lagging online advertising market, ad network ValueClick reported higher revenues and a narrowed net loss in the third quarter, while predicting it would be in the black next quarter. The Westlake Village, Calif.-based company brought in revenues of $17.3 million in the quarter, up 68 percent from the same […]

Seven months after sealing a deal to provide PayPal functionality to its newsletter customers, e-mail technology provider Topica struck an agreement with PayPal parent company eBay to give users a similar capability for auctions. The partnership gives users of Topica Email Publisher the ability to include a button in newsletters to direct readers to eBay […]

The dismantling of Engage continued Wednesday, as the managers of the company’s online advertising division bought the unit. In the deal, the Raleigh, N.C.-based management team gained control of the Engage’s ad-serving products, AdManager and AdBureau. The new company, Accipiter Solutions, has the same name as the ad division had before Engage purchased it in […]