Brian Morrissey

While the personal video recorder (PVR) has sometimes been portrayed as television advertising’s pop-up blockers, a recent research report says that a TiVo is every home won’t necessarily hurt advertisers, so long as they adjust to the new medium. The study, completed by market researcher C Cubed and The Dowden Center for Emerging Media Research, […]

Just days after announcing a whopping ad campaign to hype its new computer initiative, IBM took the wraps off a marketing strategy centered on its “Think” mantra. Harkening back to the maxim of one of the company’s early leaders, Thomas Watson, “Think” will represent an IBM strategy to make computing simpler and cheaper, shifting focus […]

DoubleClick Seals Protagona Sale Internet advertising technology provider DoubleClick this week completed the acquisition of Protagona, a United Kingdom-based ad-campaign software company. DoubleClick inked the $12.9 million deal for Protagona in September, giving it entrie into offline marketing with Protagona’s technology for tracking the channel performance of ad campaigns. With Protagona’s Ensemble, direct marketers have […]

When Microsoft releases the Office 11 suite in mid-2003, the company has said users can expect a variety of improvements to its popular Outlook e-mail application, including more protections against the growing menace of spam. But while e-mail users celebrate a new weapon to fight unwanted e-mail, legitimate e-mail marketers might lose out. According to […]

As competition heats up in the crowded U.S. wireless market and new Web-enabled phones hit the streets, carriers are increasingly turning to online advertising, according to Nielsen/NetRatings. In a report, the online measurement firm found that wireless carriers have taken to the Web in much greater numbers than in the past. While carriers made up […]

Online ad firm Avenue A put an end to a two-year legal saga Thursday, when it reached an agreement to settle all the privacy-related federal and state class action lawsuits brought against the company. As part of the settlement, Avenue A agreed to abide by a set of guidelines governing its privacy policies and how […]

As perhaps its first step toward converting its millions of users into paying customers, Yahoo! quietly launched a pilot subscription plan Thursday aimed at encouraging its users to pay for a set of buffed-up personalized features, as well as a chance to try Yahoo!’s premium services, like gaming and auctions. Called Yahoo! Plus, the $9.95-per-month […]

At least one advertiser isn’t blindly fixated on the 18 to 49 demographic. MSN TV has launched a $5 million holiday ad campaign to lure older Americans onto the Net. For the Mountain View, Calif.-based Microsoft subsidiary, formerly known as WebTV, those aged 50 and older aren’t the stubborn old codgers advertisers notoriously ignore. Instead, […]

IBM is launching a massive advertising campaign to push its new far-reaching enterprise computing initiative. The Armonk, N.Y., tech giant reportedly expects to spend between $700 and $800 million to promote “e-business on demand,” its push for open standards and self-healing computer systems in the enterprise. Following the lead of its quirky “e-business” ad campaign, […]

Terra.com Taps SuperPages.com Terra Lycos announced that Verizon Information Services’ SuperPages.com en Espanol would power the yellow-pages listings for the Spanish-language portal Terra.com. Through a tab on the Terra.com homepage, users can search for businesses and people using Verizon’s online database geared to the U.S. Hispanic community, which Verizon touts as the first of its […]

BMW of North America and Microsoft are gearing up for the debut of the digital film series they’ve sponsored, which is designed as an opportunity to highlight both BMW’s automobiles and the Microsoft technology used to project the movies. The companies announced Wednesday that the BMW Films Digital Cinema Series will premiere at the Apollo […]

Coca-Cola is crowing about the success of its short-message service (SMS) contest in China this summer, which it says increased brand awareness and led to direct interactions with consumers. The ad campaign, which ran for a little over a month at the end of the summer, featured an interactive contest in which users would guess […]