Brian Morrissey

Just a week after trumpeting the cross-media research it’s done for the Interactive Advertising Bureau (IAB), Dynamic Logic has launched a commercial version of the research product to gauge the Internet’s effectiveness in ad campaigns using a variety of media. CrossMedia Research is meant to give advertisers hard data showing interactive advertising’s branding effectiveness, taking […]

In an attempt to cash in on the lucrative teen demographic, consumer packaged goods giant Proctor & Gamble has launched a new marketing unit to find trend-setting teens that help form product opinions in their peer groups. The new unit, called Tremor, aims to gather a group of 200,000 teens identified by P&G as “connectors” […]

One portal has found a way to beat the sluggish online ad climate: Don’t take ads… at least not the types of ads drawing complaints from Web users. On Monday, sweepstakes portal iWon.com’s parent company launched an ad-free portal, MyWay.com. The portal resembles Yahoo! with its customizable interface, full array of news, information and search, […]

Microsoft announced Monday two new releases from its business-management unit, targeted at medium-sized businesses, as the launch of its much-antici pated customer relationship management (CRM) product nears. Microsoft Business Solutions released Axapta 3.0, a suite of online business productivity applications, and Navision 3.60, a supply-chain management solution. Both releases target the mid-market, which Microsoft has […]

Search giant Google removes results on its local search engines for over a hundred sites that might be illegal under French and German law, according to research published Thursday by Harvard University’s Berkman Center for Internet & Society. Researchers found the filtering by comparing results of more than a thousand searches on Google.com for controversial […]

24/7 Real Media reshuffled its management, announcing late Wednesday the departure of its president and chief operating officer, Tony Plesner, after two years with the New York-based Internet ad server. With Plesner’s departure, 24/7 Real Media said it would organize its managment team on product areas, instead of geography: John Barbera, formerly a senior vice […]

Web sites’ loyal visitors tend to not mind the site’s ads and even have a more positive impression of advertisers’ brands, according to a study released by the Online Publishers Association (OPA). The OPA developed an affinity index that calculated users’ likelihood to recommend a site, their satisfaction with the content and whether it was […]

NEW YORK — Despite the many proclamations of its death, the banner ad keeps springing back to life. As online advertising tries to wake up from its two-year slumber, however, the banner might finally lose ground to formats offering more oomph. According to Jupiter Research, banners still dominate online marketing, accounting for 95 percent of […]

NEW YORK — The good news from Jupiter Research: Online ad spending will more than double. The bad news: It won’t happen for five years. Following up on the sluggish second-quarter revenue report from the Interactive Advertising Bureau (IAB) yesterday, Jupiter said online ad spending would remain flat this year, while growing by 10 percent […]

NEW YORK — Like many Internet users, Google Chairman and Chief Executive Eric Schmidt is not a big fan of pop-up and pop-under ads. But as the head of an ad-supported company, he also thinks they are symptomatic of Internet advertising’s continued inability to harness the connective power of the Internet to improve the user’s […]

NEW YORK — Continuing their efforts to win a greater role in the advertising mix, major players in online ad sales announced early results from a new study that showed how McDonald’s increased awareness by devoting more money to the Internet. In conjunction with its annual meeting in New York City on Monday, the Internet […]

Microsoft reported robust earnings Thursday, buoying the wobbly tech sector and giving a glimpse into the performance of its controversial volume-licensing software policy. For the first quarter of the 2003 fiscal year, the Redmond, Wash., company reported growing revenue 26 percent to $7.75 billion, compared to the same period a year ago. Net income nearly […]