Brian Morrissey

Paid search, which just two years ago represented just over one in every ten dollars spent on Internet advertising, will power an online advertising revival that is poised to make the industry worth $14.8 billion in 2008, according to Jupiter Research. Jupiter pegs the paid search market as worth $1.6 billion this year, after growing […]

MSNBC.com will soon begin using WebRelevance’s contextual advertising technology to better target ad offers from MSN Shopping, the companies said on Tuesday. With the deal, MSNBC.com, part owned by Microsoft , will use WebRelevance’s RelevanceServer platform to match offers from MSN Shopping with the content on MSNBC.com. RelevanceServer operates similarly to contextual advertising products from […]

Online ad technology company ValueClick reported rising revenues and profits in the second quarter on Tuesday. The company also raised its full-year guidance. ValueClick took in $20.1 million in revenues in the quarter, a 42 percent increase from the same period a year ago. Net income was $1.3 million, or 2 cents a share, up […]

Thanks to a global user base of 350 million, MSN’s online ad business is outpacing Yahoo!’s, according to an MSN executive. Speaking at Microsoft’s annual analyst meeting last week, Yusuf Mehdi, vice president of MSN, said MSN was growing faster than Internet advertising industry as a whole — even faster than Yahoo! “We’ve actually done […]

Overture Services announced on Monday that it struck a one-year exclusive deal with Knight Ridder Digital to provide both algorithmic and paid search services. The agreement also calls for the companies to work on deploying Overture’s contextual text-link advertising. Knight Ridder Digital, which encompasses 32 Web sites for newspapers like the Philadelphia Inquirer and San […]

Digital Impact Nears Breakeven Online direct marketer Digital Impact said its net loss for the second quarter narrowed 75 percent from a year ago, as it neared breakeven on the strength of client retention and lower costs. The company’s revenues were flat, growing just 3 percent to $10.9 million compared to the same period a […]

America Online might have used a bulk sales initiative with retail partners to inflate its subscriber figures, according to reports. A story in Friday’s edition of The Wall Street Journal reports that AOL’s higher-than-expected subscriber loss in the second quarter resulted from the end of a bulk sales agreement with three retailers to sell limited-use […]

Teens spend more time online than watching television, meaning marketers looking to reach this lucrative demographic need to reorient their media spending to better reflect young adults’ habits, according to a study commissioned by Yahoo! and ad agency Carat North America . The study found that the Internet has dramatically altered media consumption in this […]

aQuantive Continues Revenue, Profit Growth Internet ad services firm aQuantive announced second-quarter results Wednesday, reporting strong revenue and profit growth as agencies upped their spending on Internet ad campaigns. The company’s revenues were $52 million, a 71 percent increase from a year ago. Net income was $2.4 million, or 4 cents per share, up from […]

Internet advertising trends toward larger unit sizes and more rich media are continuing to develop, according to DoubleClick’s second quarter ad serving report. The ad technology company said that nearly a third of the ads it served in the quarter used rich media, up 14 percent from the previous quarter. DoubleClick defines rich media as […]

Overture Services reported its second-quarter financial results on Wednesday, enjoying growth in the number of paid clicks and in the revenue each click generated. Overture, which inked a $1.63 billion deal to be acquired by Yahoo! last week, said paid introductions — the number of times searchers clicked on Overture listings — were 646 million, […]

Ask Jeeves reported solid earnings growth in the second quarter, saying it is poised to steal more market share. For the second quarter, Ask Jeeves reported revenues of $25.6 million, a 66 percent increase from the same period last year. Net income was $4.4 million, or 8 cents a share, compared to an $8.5 million […]