Brian Morrissey

Google and Weather.com announced on Wednesday a deal that puts the search giant’s contextual advertising links on Weather.com searches. The multiyear agreement adds Weather.com to AdSense, Google’s fledgling contextual advertising program that serves paid listings on content pages. For example, a Weather.com user searching for weather condition in New York relating to driving will receive […]

DoubleClick beat analyst expectations and said it saw signs of an ad rebound when it announced its second-quarter earnings on Tuesday. For the second quarter, DoubleClick reported revenues of $63.6 million, down from the $75.7 million reported in the same period a year ago. DoubleClick attributed the shortfall to its shedding of some business units. […]

The Direct Marketing Association (DMA) yesterday urged its members to ask New York Sen. Charles Schumer to drop his proposal for a do-not-e-mail registry. In a posting on its site, the DMA asked New York-based members to sign a joint letter to be sent to Schumer warning of the consequences such an action could have […]

Two Pittsburgh law firms have begun a class action lawsuit against ad technology provider DoubleClick , accusing it of serving deceptive Internet ads. The suit, filed in a common pleas court in Pennsylvania earlier this month, accuses DoubleClick of being party to fooling Internet users with misleading ads by serving them through its DART ad […]

Paid search company FindWhat.com returned another quarter of solid growth Monday, as its paid listings network showed solid growth in click-throughs. For the second quarter, FindWhat reported revenue of $17.5 million, an 80 percent increase from the same period a year ago. Net income was $2.7 million, or 12 cents per share, meeting analysts’ expectations. […]

Anti-spam software company Brightmail announced on Monday the release of a new version of its enterprise anti-spam software, promising the updated version would keep up with spammers’ latest tricks Brightmail Anti-Spam 5.0 boasts a variety of improvements, including the ability to set rules to filter e-mail by the Web site mentioned in the call-to-action, and […]

Yahoo! and ACNielsen announced a Monday a partnership to measure the sales returns from online advertising campaigns that consumer package goods manufacturers (CPGs) run on Yahoo!. The service will use the ACNielsen Homescan panel of 61,500 households, using a subset of 15,000 to 17,000. Participants scan their offline purchasing activity while their use on Yahoo! […]

Yahoo! on Monday released a new site-building tool for businesses, as the portal adds to its services geared to small-and medium-sized enterprises. Subscribers to Yahoo!’s Web hosting service will now have free access to Yahoo! SiteBuilder, a design tool allowing businesses to quickly and easily design their own Web sites. The drag-and-drop interface requires no […]

A new bullish research report on AOL Time Warner issued by Merrill Lynch says the company’s Internet unit will become more dependant on search partner, Google. Merrill Lynch analyst Jessica Reif Cohen projects paid listings will account for 33 percent of AOL’s ad revenues in 2007. Last year, Merrill pegged paid listings as accounting for […]

Representatives of e-mail marketing companies sat down earlier this week with their counterparts at Internet service providers and spam-filtering companies to hammer out a better set of procedures to make sure the war on spam is not claiming unintended victims. The E-mail Deliverability Summit, sponsored by spam-fighting software company Habeas and direct marketing agency Rapp […]

Google has signed a deal with online yellow pages provider Switchboard for its keyword-based contextual advertising to appear on Switchboard.com, the companies said Friday. Switchboard.com now displays at least two contextually relevant paid links on the results pages and other areas of its online yellow pages directory. Google draws the listings from its base of […]

Shopping search engine DealTime announced on Thursday the release of its ROI Tracker, a free tool for advertisers to track their conversion and sales metrics. With the free tool, Deal Time’s 2,200 advertisers will get a deeper understanding of how their marketing programs are performing on the search engine, which allows users to search and […]