Brian Morrissey

With most eyes still focused on its search moves, Yahoo! showed it still has brand advertising strength with the announcements of two marketing deals on Thursday. The portal extended its deal with FIFA (Federation Internationale de Football Association) to include the women’s World Cup. Separately, Yahoo! struck a deal with Doritos to host monthly music […]

While Internet users are broadly in favor of legislation outlawing “mass spamming,” more people are accepting spam as an everyday hassle, according to a new survey. The Harris Poll, released on Thursday, found the percentage of Internet users saying spam is very annoying has dropped substantially since a similar poll taken in December. Harris asked […]

The online arms of traditional newspapers, including those of the New York Times, Knight Ridder, and Dow Jones, are returning positive results in the second quarter. In results announced Tuesday, revenues at New York Time Digital (NYTD), the online arm of the New York Times Co. , were $21.6 million, a 22 percent rise compared […]

Yahoo!’s agreement to purchase Overture Services has spurred new interest in the future of FindWhat , a paid search provider that has focused on building a network of distribution partners among second-and third-tier search sites like Dogpile and Excite. With the search industry’s consolidation seemingly set to continue, FindWhat, which just a year ago was […]

MSN, Homestore Ink Content Deal Microsoft’s MSN and online real estate company Homestore announced on Wednesday a multiyear deal for Homestore’s new home and apartment content to appear on MSN’s House & Home channel. Under terms of the deal, Homestore will provide content in the new home and apartment areas, providing MSN users with access […]

The announcement of Yahoo!’s $1.6 billion deal to acquire Overture Services on Monday sent shock waves through the search industry. One effect has been to further consolidate the paid inclusion market, an area seen as up and coming within the paid search industry. Yahoo!’s acquisition solidifies its control of much of the paid inclusion market. […]

DoubleClick and Macromedia officially unveiled their highly anticipated rich media product Monday, aiming to take many of the headaches out of deploying rich media. DART Motif is an all-in-one solution that offers advertisers and publishers a platform for creating, trafficking and measuring rich media advertising, nearly all of which uses Macromedia’s Flash. The idea is […]

Yahoo! on Monday morning shook up the booming search industry with plan to acquire Overture Services in a stock and cash deal worth $1.6 billion. Under terms of the deal, Overture shareholders will receive .61 shares of Yahoo! stock and $4.75 in cash for each share they own, making the purchase price around $1.6 billion. […]

Yahoo!’s blockbuster $1.6 billion deal to buy paid search pioneer Overture Services leaves MSN in an awkward position with a dwindling set of options in the fight for leadership in the booming search market, according to analysts. MSN is now in the position of depending on two recent Yahoo! acquisitions, Inktomi and Overture, for its […]

DoubleClick and MaxWorldwide threatened lawsuits against each other over the sale of DoubleClick’s media business last July, according to a regulatory filing. In a form filed with the Securities and Exchange Commission on Thursday, MaxWorldwide said DoubleClick informed it on Wednesday the it intends to file a lawsuit seeking $10 million in damages over the […]

EBay and MSN announced a marketing deal on Thursday that will prominently display the auction giant’s listings on the results pages of certain matches. The deal calls for MSN to display links to eBay listings on the top of the search results page for certain queries. The eBay links will appear in response to queries […]

Monster Taps Deutsch for Ad Account Online jobs site Monster on Thursday announced that Interpublic’s Deutsch would be it ad agency of record, controlling the lion’s share of its $115 million annual ad budget. Deutsch will handle all aspects of Monster’s advertising, including TV, print, radio and online. The agency replaces Arnold Worldwide, which Monster […]