Christopher Saunders

BBDO Worldwide's interactive agency @tmosphere Wednesday signed an agreement with DoubleClick, naming the ad company its preferred vendor for ad serving,

Direct marketer and promotional company eCoupons will be providing its services to the online division of Catalina Marketing Corp. and BizLand.com through

Incubator KnowledgeCube Wednesday announced a partnership with branding consultancy Landor Associates, in which Landor will provide strategic services for

Links to Ticketmaster Online-CitySearch properties will receive prominent placement on question-answering search engine Ask Jeeves, the companies said

Direct e-mail marketer Bigfoot Interactive and customer analysis and personalization software company Strategic Data Corp. this week announced their

Two divisions of CMGI ad company Engage announced new agreements Tuesday, giving two startups access to the company's ad targeting and database profile

Universal Pictures, a division of Universal Studios, said it will run ads and messaging on ReplayTV -- marking the first time an advertising and marketing

Leading online retailer Amazon.com and America Online today released details of an expanded promotional alliance, under which Amazon.com's selection of

Engage's B2B ad network Engage Business Media expanded its product offerings through an alliance with fellow CMGI company yesmail.com, an opt-in e-mail

More than half of all banner ad campaigns run three weeks or less, with almost a quarter of all ads lasting only a week, according to a new study by the

In a bid to drive teenage users to its Sprite.com Web site, beverage bottler Coca-Cola North America, a division of the Coca-Cola Co., will offer

Marketing practices by one of the largest domestic Internet stockbrokers are under scrutiny by the Securities and Exchange Commission and the National