Hans Lombardo

NCT Group Inc. (Noise Cancellation Technologies Inc.) has begun an ad campaign with DoubleClick to promote its NoiseBuster headphone as a holiday gift for the frequent traveler. The company recently e-commerce enabled its Web site, to market its products and accessories. The site features new graphics with full-color photos and online technology and product demonstrations. […]

Hong Kong ISP LinkAGE Online Limited has joined forces with Microsoft and Hewlett-Packard (HP) to promote Internet educational solutions at a Hong Kong exhibition. “As the ‘Official ISP’ for this year’s IT in Education Exhibition, LinkAGE Online is honored and excited to demonstrate our Internet capabilities to Hong Kong education,” said Chin Man, president of […]

DACOM Corp.’s BORANet, South Korea’s largest Internet service provider, is now connected to the U.S. Internet backbone over PanAmSat Corp.’s PAS-2 Pacific Ocean Region Satellite. “South Korea is an important addition to the list of more than 40 countries around the world that already use PamAmSat satellites for quick, reliable delivery of Internet content,” said […]

Online wine merchant Virtual Vineyards chose kirshenbaum bond & partners west in San Francisco to handle its account. The agency will focus on the development of an advertising and branding campaign to build awareness of Virtual Vineyards among consumers and to increase its customer base. Billings were not disclosed. “We hired kb&p west because of […]

Boston-based Lycos Inc. launched the Lycos Network Services Program, designed to help Web sites build member loyalty and strengthen their online presence. Lycos will sell the advertising related to its services on member sites. Key services available from Lycos’s various properties include: E-mail (MailCity.com) Homepages (Angelfire.com) Web Guides (Lycos.com) Search (Lycos.com) People Finder Directory (WhoWhere.com) […]

WebTV Networks Inc. launched what it calls Click-To-Video ads, a service that allows advertisers to leverage both television and online media. Click-To-Video ads allow subscribers to the WebTV Network to select a banner ad and then view a full-screen, full-motion video TV commercial before arriving at the advertiser’s Web site. Advertisers can thus integrate their […]

Internet provider and free e-mail pioneer Juno Online Services L.P. said Monday it has been awarded two new Internet patents for interactive ad scheduling and authentication. On Dec. 8, Juno was issued a patent covering the mechanism that dynamically schedules the display of interactive advertisements according to a viewer’s demographics. The patent also covered Juno’s […]

More than a third (36%) of Internet users say that their opinions of one or more product brands has changed as a result of using the Internet, according to a new report on branding. The report, entitled “Online Branding–The Internet’s Impact on Branding,” was recently released by market research firm Cyber Dialogue. It also found […]

Slightly more than a month after launching its Grupo NetFuerza Division targeting the Hispanic market, 2CAN Media Inc. signed to rep for four Hispanic Web sites. The four sites are among the first to be served by 2CAN Media’s Grupo NetFuerza subsidiary, which is dedicated to reaching the Hispanic market in the United States, Latin […]

Netcentives Inc. in San Francisco, a developer of promotional and direct marketing programs, is acquiring database and systems integrator Panttaja Consulting Group Inc. (PCGi), also in San Francisco. Financial details were not disclosed. The additional engineering talent being acquired will support the company’s expansion into custom loyalty programs for major brands and portals, said Netcentives, […]

Hong Kong company United MTA will launch its new site, www.hk.com, and introduce two new localized search engines on December 15. One of the new offerings is a general Hong Kong search engine that indexes 5,000 domain names of Hong Kong Web sites. The second engine is the newest addition to its range of industry-focused […]

After a three-month review, Juno Online Services has awarded its multi-million dollar integrated marketing assignment to DDB Needham. The account is estimated to be worth more than $20 million in 1999. The review process began with more than 10 advertising agencies in September and was narrowed down to four in early November. Juno’s previous agency […]