InternetNews Staff

Snap!, the directory, search and navigation service jointly owned and operated by CNET Inc. and NBC, selected Saatchi & Saatchi as agency of record. Saatchi & Saatchi will develop Snap!’s brand awareness consumer marketing campaign, set to launch later this fall. The campaign will include advertising and promotion in multiple media, including promotion on the […]

Beyond Interactive in Ann Arbor, MI will open a San Francisco branch office on Sept. 1, to be headed by Vice President for Client Services Matthew Day and Vice President for Business Development Darian Heyman. “Our presence in San Francisco will be important for two reasons,” said Day. “The first is our location in relation […]

This reward-marketing patent business may well end up in the laps of the lawyers as first CyberGold and now Netcentives announced patents for various related technologies. San Francisco-based Netcentives Inc., an Internet incentive, loyalty, and promotional marketing company, said it has been awarded a U.S. patent that covers online shopping rewards programs. The announcement follows […]

Quest Net Corp. and International Insider Reports Inc. today jointly announced they have signed an agreement under which Quest Net will acquire International Insider. Financial details were not disclosed. Fort Lauderdale, Fla.-based Quest Net is a large regional Internet Service Provider, with Dial-up POP’s (point-of-presence) in 228 cities and more than 2,000 clients. International Insider […]

Just hours after Switchboard Inc. announced the end of its white pages contract with America Online Inc., the online service announced a new directory deal with rival InfoSpace. AOL said it chose to make a three-year, multi-million dollar deal with InfoSpace for what it termed, “an effective tool for better connecting the millions of people […]

Banyan Systems Inc. today announced it will not renew its White Pages contract between its subsidiary Switchboard Inc. and

We enjoyed a comment from Adam Boettiger, moderator of the Internet Advertising Discussion List, on rewards-based marketer CyberGold’s recent patent on the practice of paying consumers for reading online advertisements. CyberGold said the patent could cover everything from Web ads with a payoff to online surveys and focus groups. The company said it is looking […]

Shareholders of Nielsen Media Research approved a plan for a reverse, 1-for3 stock split. As a result of the vote, one share of new Nielsen Media Research stock will be issued for every three shares of old Nielsen Media Research stock. The company changed its name from Cognizant Corp. on July 1, when it spun […]

Charles Schwab & Co. Inc. launched a print campaign focused on its ability to combine the advantages of Web investing while getting personal service and help from investment professionals. The initial phase of the “full-service electronic investing” campaign will run through November. Ads will appear in major financial publications, including The Wall Street Journal, The […]

Rare Medium Inc. launched a Web site for Patrice Tanaka & Company Inc. on behalf of the Coors Brewing Company’s Women’s Program and the Women’s Sports Foundation. Rare Medium designed and produced the Go Get Fit site to help young adult women meet the challenges of staying fit. Visitors to the site can learn about […]

PC Data in Reston, VA is launching a banner ad campaign for a new service called @PCData, a market research tracking service that solicits open public participation which reflects individual computer usage. PC Data said it is running banner ads on several broad-based, general interest sites and services, such as Lycos and LinkExchange, to encourage […]

Hayes & Associates, an interactive marketing consulting firm, signed an agreement with intranet developer Cyberphilia, to develop the positioning and communications strategy for Cyberphilia. Hayes & Associates, founded by former Softbank Interactive Vice President of Marketing Christopher Hayes, developed an expertise in competitive positioning for Internet-related clients. Cyberphilia will receive the Hayes & Associates Review, […]