InternetNews Staff

GoTo.com, the search engine that allows Web sites to purchase placement within search results using a real-time competitive bidding process, launched a multi-million dollar marketing campaign. The campaign includes a CBS Radio buy featuring spots voiced by shock jock Howard Stern and an online trivia sweepstakes produced and co-sponsored by CyberGold. Spending specifics were not […]

SmartAge said that Tripod and Lycos will integrate its SmartClicks banner exchange technology into their home page building services. Also, SmartAge established the XClicks Associate Plan, in which other Internet companies can provide banner exchange services using SmartClicks technology. The first three associates to join are Inc. Online, the PC World Technology Network and ZDNet. […]

America Online and Metrocall Inc., a provider of >wireless connections, signed an exclusive multi-year interactive marketing agreement to promote Metrocall’s paging products and wireless messaging services throughout the AOL service and on AOL.com. Links will be placed directing users to Metrocall’s Website, metrocall.com, where AOL users can send text or numeric messages to any of […]

THINK New Ideas Inc. was selected to design and develop a next-generation interactive presence for the Metro Atlanta Chamber of Commerce. “The new Web site will serve our members as well as market metro Atlanta to7the high-tech industries targeted for relocation and expansion in metro Atlanta,” said Sam A. Williams, Chamber President. “It will also […]

The L. L. Knickerbocker Co. Inc. signed extended contracts with Yahoo! and America OnLine to expand its targeted advertising by securing keywords that deliver banner ads for the company’s collectibles Web site. Knickerbocker currently offers seven branded product lines for sale on the Internet featuring Marie Osmond Fine Porcelain Collector Dolls, Annette Funicello Collectible Bears, […]

In another move in a series of actions designed to position itself as more than an ad banner exchange company, LinkExchange launched a joint promotion with Microsoft to help small businesses build online stores. LinkExchange said it will provide its Merchant Planet e-commerce service to members of the Microsoft Site Builder Network at significantly discounted […]

InterVU Inc., a network enabler for video and other rich media, said that Metro-Goldwyn-Mayer Inc. is promoting the new movie, “Disturbing Behavior,” over the Internet using InterVU’s V-Banner video advertising banner. The Internet campaign, created by MGM’s national advertising agency BBDO, debuted on July 15 and will run through the premier of the movie on […]

Inktomi Corp. added Internet via cable provider @Home Network to its growing list of customers today announcing an agreement under whic h @Home will deploy Inktomi’s network caching and search engine technology. Financial terms of the deal were not disclosed. Inktomi said its search engine technology will be integrated into the @Home portal site, and […]

GartnerGroup Inc. said its researchers think that by 2000 there will be five top Internet portals firmly established in consumers’ minds, just as the major television broadcast networks are today. These portals will command the lion’s share of Internet users and businesses that want to reach the broadest audience possible will have to find ways […]

Company information resource Hoover’s Online announced today that it joined with America Online to offer AOL members two weeks of unrestricted access to all free and premium areas of Hoover’s Online. The promotion, which began July 20 and runs to August 3, will give AOL members access to Hoover’s Online without requiring registration, credit card […]

Texaco selected Agency.com to develop a comprehensive online strategy for the company. The agency said it will assist Texaco in determining how best to use the Web to support its global corporate, brand and product strategies, both internally and externally. Billings were not disclosed. The project will begin with a strategic consulting phase to determine […]

Seeking to make the Snap! Internet portal service a household name among television viewers, NBC and CNET will launch a Snap! brand-awareness promotional campaign the week of July 27 across NBC’s program schedule. Snap! is a joint venture of NBC and CNET. The initial brand-awareness promotional campaign will air on NBC across all dayparts for […]