Pamela Parker

In a development that brings together the trends toward “advergaming” and product placement, Intel and McDonald’s have signed on to have their products and brands integrated into the debut version of Electronic Arts’ The Sims Online. Under the terms of the deals, which were described as being worth multi-millions of dollars when combined, Intel-based computers […]

The difficult Internet advertising market will result in lower-than-expected revenues for America Online, the troubled interactive unit of media giant AOL Time Warner , according to revised estimates released today. The company said that full-year 2002 advertising and commerce revenues — which account for about a third of America Online’s revenues — are expected to […]

Interactive agency Razorfish has hired Cesar Brea as its senior vice president of sales and marketing, also bringing aboard Mark Isenhart as vice president of sales for the East Coast region. Brea comes to Razorfish from ArsDigita Corporation, an open-source enterprise application software firm, where he was vice president of business development. That company recently […]

After a June in which sequential growth of the Internet audience slowed to a standstill, comScore Media Metrix says the number of Americans using the medium is rising again. The company’s July traffic figures showed the audience grew 29 percent compared to the same period in 2001, and 2.2 percent compared to the previous month. […]

Online dating site Match.com, a division of USA Interactive’s Ticketmaster, is furthering its plans for expansion in the United Kingdom through the renewal of a distribution pact with MSN.co.uk. The agreement — financial details of which were not disclosed — calls for Match.com to continue providing personal ads and content on MSN.co.uk’s “Love” channel through […]

In another move aimed at convincing marketers that digital video recorders are their friends, not their enemies, TiVo has teamed with Lieberman Research Worldwide to put the devices to work in market research. The companies are creating a panel of TiVo subscribers that have agreed to respond to surveys testing promotional and product concepts. The […]

In a move that illustrates online advertising’s efforts to incorporate traditional media measurement standards, industry giant DoubleClick will integrate reach and frequency tools with its MediaVisor campaign management software. Under an agreement with VNU’s Interactive Market Systems (IMS), the two companies will enable media planners to seamlessly transfer data between the MediaVisor tool and WebRF, […]

E-mail technology and services player Bigfoot Interactive has scored a strategic investment and partnership agreement with Japan’s Mitsui & Co., a conglomerate ranked as the world’s 13th largest company by Fortune magazine. Although neither company would give details about the dollar amount of the investment, it was characterized as a seven-figure deal, which could be […]

Although several recent studies paint a depressing picture of the state of online advertising, the Online Publishers Association says its members saw an average 34 percent increase in sales in the second quarter compared to the same period last year. The group found year-to-date revenue growing an average of 34 percent, compared to 2001. Total […]

In an effort to monetize the distribution deals it’s struck with Verizon Wireless, Sprint PCS and Nextel Communications, Microsoft’s MSN has struck a two-pronged alliance with wireless advertising start-up Avesair. “By partnering with Avesair, MSN will be the first major Web portal to offer a broad array of wireless advertising opportunities,” said Joanne Bradford, vice […]

Overall advertising spending for the first half of 2002 rose 2.3 percent over the same period last year, according to researcher Nielsen Monitor-Plus, but the online part of the business declined more than 8 percent. Six of the nine media categories studied by Nielsen Monitor-Plus, a service of Nielsen Media Research, saw increases in advertising […]

Using methodology strikingly different from its previous studies, the Interactive Advertising Bureau (IAB) this week said Internet advertising revenue in the U.S. sunk 6.5 percent in the first quarter compared to the previous quarter, coming in at $1.55 billion. The IAB and PricewaterhouseCoopers put together the report by surveying a group of Internet ad sellers, […]