Pamela Parker

Juxt has kicked off work for the latest addition to its client roster, Boston Beer Company, with a micro site for the brewing company’s Taste of Success promotion. The site gives aspiring artists the chance to submit work to promote the brand. According to Juxt, future promotional sites will follow as the interactive agency works […]

Paid search listings player LookSmart has taken the wraps off a new feature of its service called the “Reporting Center,” a password-protected section of its site where its advertisers can see the results of their marketing campaigns. The Reporting Center, which was built using the assets of Primary Knowledge, which San Francisco-based LookSmart acquired in […]

In the latest development for the embattled leader of the pay-for-performance search space, Overture Systems has extended its distribution deal with Microsoft’s MSN for 90 days, as they discuss renewal terms for the inclusion of listings in the MSN Search Pane — a module for the Internet Explorer browser. In a statement, Overture characterized the […]

A smiling Gap employee appears on a giant flat-screen monitor just inside the store, greeting customers as they walk in. “Good afternoon, Mr. Yakamoto,” she says, loudly and cheerily. “How did you like that three-pack of tank tops you bought last time you were in?” That’s a scene from “Minority Report”, the futuristic thriller starring […]

Virgin Mobile USA launches its teen-oriented wireless phone service in two markets on Sunday, marking the debut of the first mobile virtual network operator (MVNO) on American shores. The joint venture between Sprint PCS and the UK-based Virgin Group is an experiment in the idea that some companies are good at technology, and others are […]

In a move aimed at ensuring mobile marketers have their say in the discussion about wireless privacy best practices, the Mobile Marketing Association (MMA) has joined non-profit seal organization TRUSTe in its efforts to establish guidelines for the new medium. The privacy organization, which gives its “seal of approval” to companies that abide by its […]

The co-founder of Napster, Jordan Ritter, is putting P2P technology to work fighting the growing scourge afflicting Internet users and hindering legitimate e-mail marketing — spam. “Imagine taking the power of the tens of millions of people that formed a community around the Napster network and using that network effect to fight back against spam,” […]

Advertising firm Bluestreak, which began as a rich media player and recently expanded into ad serving technology, is stretching yet again, acquiring Plano, Texas-based e-mail marketing company e2 Communications. Financial terms of the deal weren’t disclosed. The deal furthers Newport, R.I. -based Bluestreak’s efforts to shed the “rich media company” label and become a full-service […]

DoubleClick has sold its @plan research business to NetRatings for $18.5 million in cash and stock, at the same time signing a long-term partnership agreement, which calls for @plan and Nielsen//NetRatings data to be incorporated into the online ad giant’s technology products. “Audience and media research is a critical component of the ad management process […]

In a development that further consolidates the rich media advertising space, Unicast, best known for its Superstitial pop-up ad formats, has acquired Enliven, a former division of Excite@Home and an early leader in the arena. Financial terms of the transaction were not disclosed. Waltham, Mass.-based Enliven has been rumored to be struggling and seeking a […]

America Online’s decision to turn to Google for its search listings, including Google’s recently-unveiled pay-for-placement listings, marks a bump in the road for incumbent player Overture Services, but it by no means derails the leader in the pay-for-performance search space. Overture’s investors, however, responded to the news in their usual manner — overreacting with a […]

After two extensions aimed at allowing negotiations to continue, pay-for-performance search player Overture Services says its U.S. distribution deal with AOL Time Warner’s America Online unit will expire, but still says the company’s outlook for 2002 is positive — even better, in fact, than it had been expecting. The news sent Overture shares reeling, down […]