Pamela Parker

Cendant Corporation’s Trip Network is relaunching Trip.com, one of its online travel sites, supporting it with a $40 million multi-media ad campaign aimed at putting it into serious contention with the leaders in the space. This is the first major effort to promote Trip.com after it was acquired, along with its sister site CheapTickets Inc., […]

Privately held e-mail marketing firm Naviant has appointed Richard Schell to be its chief financial officer, a position in which he’ll handle the financial aspects of Naviant and its divisions, which include eDirect, Data One Marketing and Sweepsclub.com. Most recently, Schell was chief financial officer of NetByTel, and he previously served in the same capacity […]

Internet advertising technology leader DoubleClick has officially released version 5.0 of its publisher-oriented ad management software formerly known as AdServer, also changing the product’s moniker to DART Enterprise. It’s the first new release since the 4.1 version of AdServer, unveiled nearly a year ago, and it incorporates some of the features and philosophies that fueled […]

A new study funded by mobile phone manufacturer Nokia and conducted by HPI Research found that an overwhelming majority of mobile phone users surveyed (88 percent) would be receptive to receiving electronic coupons for bricks-and-mortar stores on their cellular phones. In fact, the study found that nearly a third (31 percent) would actually welcome such […]

At the conclusion of a year in which it endured fraud, suffered through poor economic conditions, and merged with a rival, things don’t look good for rich media email firm MindArrow, even though it’s doubled its revenues from last year, and raised an additional $1.5 million to see it through the next few months. In […]

Getting more granular with its reporting, Jupiter Media Metrix will be sorting Internet traffic into more specific classifications, and giving pop-ups and pop-unders their own category, rather than including them in the overall rankings. The change in the pop-up and pop-under policy comes in response to complaints that counting visits to these sites — which […]

With fewer than 24 hours remaining until its deadline to match or beat Yahoo!’s bid to acquire HotJobs, TMP Worldwide, which operates Maynard, Mass.-based job board Monster.com, is keeping its own counsel. Granted, HotJobs’ notification of its preference for Yahoo!’s acquisition offer, valued at approximately $436 million in cash and stock, came just before the […]

Fresh from the closing of its acquisition by France’s Pernod Ricard and Britain’s Diageo, Seagram Spirits and Wine Group is launching a new online campaign, aimed at boosting consumption of its products during the holidays. The holiday period is especially critical for the wine and spirits industry. December is the biggest month for distilled spirits […]

In news that will come as no surprise to the interactive advertising industry, research group CMRi says spending on online ads in the first three quarters of 2001 dipped, as compared to the same time period last year. According to CMRi, the interactive division of CMR, online ad spending for the first three quarters came […]

In another example of how e-mail has come to dominate interactive marketing, email change-of-address firm Return Path, which merged with competitor Veripost in October, has snared $6.5 million in new financing — no mean feat in a tight funding environment. Sutter Hill Ventures led the round, with existing investors Flatiron Partners, JP Morgan Partners, Mobius […]

Internet content giant Yahoo! has tapped John Costello, who boasts experience in the Internet space as well as at traditional firms like Procter & Gamble and Sears, to be the chief steward of its brand. The appointment of Costello as chief global marketing officer comes at a critical time for Yahoo!, as it seeks to […]

Internet media giant Yahoo! on Monday released the latest version of its instant messenger program, with new capabilities for themed backgrounds that offer opportunities for marketing partners. The new backgrounds, dubbed “IMVironments,” allow users to choose what appears in the instant messenger window behind the text. When one user chooses a background, it is also […]