Pamela Parker

Software giant Microsoft and retailer Trans World Entertainment unveiled a wide-ranging agreement Monday that involves cross-promotional efforts — with Microsoft contributing technology, and TWE leveraging the bricks-and-mortar presence of its 700 “FYE” music and video stores. In the past, Microsoft has struck deals to expand the distribution of its MSN ISP software, but this agreement […]

In the latest example of the more-intrusive advertising technology being deployed on the Internet, a Compaq iPAQ handheld computer will whirl around over Yahoo!’s home page on Tuesday, before zipping over to rest atop a square ad extolling “great deals” on the device. The promotion, which grew out of a multi-year marketing deal between Houston-based […]

Wenda Harris Millard, who was recently ousted from Ziff Davis Media’s Internet division after jumping there from a top post at DoubleClick, is Yahoo!’s choice for chief advertising sales officer, a position in which she will be responsible for leading the company’s North American ad sales operation. The appointment is critical for Yahoo!, which has […]

As Web tracking firm WebSideStory today unveiled the latest version of its ASP software, the company made a strong push to attract Web developers and ad agencies by touting the product’s ability to monitor interactions within Macromedia Flash files. Flash has rapidly been gaining acceptance in the world of online advertising and Web development — […]

In results that put concrete dollar figures on the pain the online advertising industry is experiencing, the Interactive Advertising Bureau and PricewaterhouseCoopers have released their latest numbers, which say that online ad spending declined 7.8 percent in the first half of 2001, to $3.76 billion, as compared to $4.08 billion during the same period last […]

In a development that bodes ill for the online advertising and media industry, sector leader DoubleClick late Thursday revised downward its earnings estimates for the third quarter, attributing the change to effects of the tragic events of Sept. 11. DoubleClick now expects a third-quarter pro forma loss per share to come in between $0.09 and […]

Like hundreds of companies located in lower Manhattan, advertising and marketing firms are scrambling to count heads and come up with contingency plans, as their offices remain closed in the wake of Tuesday’s attacks on the World Trade Center. Web development firm K2 Digital, a division of Integrated Information Systems, has its headquarters at 30 […]

[NEW YORK] Although Web sites like MSNBC.com, CNN.com and CBSNews.com initially began their coverage of Tuesday’s tragedy by offering big graphics, live audio, and video, staffers rushed to distribute server loads and put up text only sites, in an effort to make information as accessible as possible. Initially, Internet users across the country reported being […]

When a company dies, who gets the database? It’s not a new controversy, as those who followed the ToySmart controversy can attest, but this week two separate cases in the online marketing community — one involving Digitrends and the other stemming from Engage’s recent woes — have highlighted issues surrounding the ownership of these valuable […]

Microsoft Corp. is committing $100 million to new program designed to boost sales of its online advertising products, according to Richard Bray, a vice president at the Redmond, Wash.-based firm’s MSN portal. Speaking at Jupiter’s Online Advertising Forum in New York City, Bray said the new initiative — which MSN is calling “Advantage Marketing” — […]

In a move that brings the business once known as AuctionRover.com full circle, Pasadena, Calif.-based GoTo.com has sold its auction business back to its management team, while retaining an 18.5 percent ownership stake. The new company, known as ChannelAdvisor, is based in Research Triangle, N.C., and consists of about 40 former GoTo.com employees, including president […]

To avoid the same headaches, scandals, and obstacles encountered by the Internet industry as it slammed face-first into the privacy issue, experts said it’s important for interactive television players to address concerns now — while the business is still developing. That’s the consensus of a panel of experts on both sides of the privacy issue […]