Pamela Parker

In an effort to offer advertisers cross-media marketing opportunities, Hong Kong-based chinadotcom’s hongkong.com division has formed a joint venture with Shanghai Xinhua Yatai TV Production Company (Yatai Shanghai), a subsidiary of the Shanghai branch of the Xinhua News Agency — which is an investor in chinadotcom. The joint venture will have the exclusive right to […]

Verizon’s Information Services division has chalked up another distribution deal for its SuperPages.com online directory, forging an agreement to be the exclusive provider of yellow pages and white pages listings for CMGI’s AltaVista search site. The SuperPages.com listings will supplant those of WorldPages.com, which was recently acquired by TransWestern Publishing Company. WorldPages.com had been providing […]

Two major powerhouses — Nestle and America Online — are joining forces in a deal announced Tuesday, which aims to reach young people with a promotion for the food maker’s ready-to-drink flavored milk products. The agreement ties together online and offline elements in a manner that’s becoming the standard operating procedure for big consumer packaged […]

In an agreement that builds on the relationship between General Motors and America Online, Adam Opel AG has tapped AOL Germany to help it market its vehicles across the interactive service’s properties. Financial terms of the deal weren’t disclosed, but it calls for Opel, a GM subsidiary, to gain placement across AOL Germany’s brands beginning […]

Despite widespread skepticism, Coca-Cola, at least, is convinced that banner advertising works for branding, after a study its Netherlands division undertook with ad network 24/7 Media Europe, ad agency Universal Interactive, and research firm Pro Active International. “The campaign was shown to be well-targeted with 58 percent of respondents matching the target profile,” said Egbert […]

Founders Chan Suh and Kyle Shannon are selling their ownership stakes in i-shop Agency.com to the holding company set up by ad group Omnicom and investment company Pegasus Partners II, which has also proposed to purchase all outstanding Agency.com shares for $3.00 each. At the same time, the New York-based interactive agency announced that it […]

LOS ANGELES — Mistakes were made. But they’re fixable. That’s the take of outspoken industry veteran and Interactive Advertising Bureau vice chairman Richy Glassberg, who took the stand Thursday at the @d:Tech trade show in Los Angeles to blast the industry for its self-inflicted shortcomings. Granted, the industry is experiencing an across-the-boards decline in ad […]

In the same week that Omnicom Group, WPP Group, and the Interpublic Group revealed plans to build an electronic platform for making media transactions, two smaller firms in the space have suffered serious blows. AdFlight, a Belmont, Calif.-based start-up that enabled online buying and selling of online advertising, has apparently ceased operations; and eMadison, a […]

E-mail marketing firm MessageMedia on Monday said it had arranged for $11 million in new financing — $8 million in a private placement and a $3 million loan. New investor REBAR, a technology operating and holding company, joined current investors SOFTBANK Venture Capital and Pequot Private Equity in the private placement. MessageMedia also took out […]

In a deal aimed at boosting Impower’s ability to help clients acquire and keep customers, the e-mail marketing division of American List Council has acquired Datamark Technologies, a provider of electronic gift cards and customer loyalty programs. Financial terms of the deal were not disclosed. Both companies are privately held. Jack Kaplan, president of Datamark, […]

Online ad network and marketing firm L90 posted better-than-expected results and said its system revenue has grown for a twelfth straight quarter, despite the fact that the fourth quarter of 2000 has been one of the toughest yet for online marketing. System revenue for fourth quarter was $18.3 million, up 203 percent from the fourth […]

Walking down the path that an increasing number of online content providers are following, the New York Times Company’s interactive unit has inked a deal with Yahoo! to provide news articles to the popular portal. Financial terms of the deal were not disclosed, but traditionally content outlets pay to have their headlines and brand names […]