Pamela Parker

French bottled water company Evian is taking a plunge into streaming video advertising with the help of Alley start-up iClips Inc. In a deal that marks the “natural spring” water company’s first foray into streaming video advertising, and iClips’ first signing of an advertiser, the two have struck a deal for Evian’s streaming video ads […]

In a development that will help the Sunnyvale, Calif.-based start-up develop and market its ad optimization technology, Paramark Inc. this week rounded up $9 million in new investment, most of it from marketing-oriented venture capital firm eVerger. The dough will be used to help the fledgling company in its efforts to line up advertisers, agencies […]

In a development that lends legitimacy to browser-based methods of tracking Web site traffic, auditing company ABC Interactive has teamed with a provider of such a measurement system, WebSideStory, saying it would audit the data gathered by the company. Third-party auditing — an important process in an industry in which traffic numbers so often differ […]

New York-based Web development firm Concrete Inc. acknowledged on Monday that it had fallen victim to the troubling market forces plaguing other companies in the space, saying it laid off 30 to 35 people, or 30 percent of its workforce. The closely-held company said it had been profitable through its four years in business, until […]

In a deal aimed at grabbing clients looking to lower the cost of customer acquisition, Excite@Home’s MatchLogic marketing division and direct marketing start-up HotSocket have agreed to link their technologies. Under the terms of the deal, MatchLogic and HotSocket will together offer clients a service in which MatchLogic will use its consumer profile database to […]

The online advertising industry’s biggest player posted a breakeven quarter Thursday, besting earlier lowered guidance, surprising analysts who had expected a loss of $0.02 per share, and raising hopes for the end of online marketing’s current woes. Company executives said that weakening competition and its burgeoning technology business contributed to record revenues of $132.3 million […]

Expanding from the original model that had media buyers and sellers coming to its site to make transactions, AdOutlet is launching a new division that lets media companies operate their own advertising exchanges. Essentially, AdOutlet is licensing its technology to media sellers — it believes cable television, and television and radio station groups will be […]

Online media and entertainment publication Inside.com on Wednesday kicked off a new integrated advertising effort, promoting its ability to provide timely news and insights, and introducing the new print magazine that debuted this week. The campaign follows the theme of the company’s first effort, which portrays clueless executives — presumably people who don’t read Inside.com. […]

Responding to the slowdown in Internet advertising and marketing spending, Silicon Alley-based loyalty marketer FreeRide.com has drastically reduced its staff and plans to spin off a second company, so the first can focus on its portal business. Published reports have set the number of current employees — post reduction — at 30, and said the […]

In a deal that gives a boost to start-up Dynamics Direct, the rich media e-mail personalization player has forged an alliance with Excite@Home’s MatchLogic database marketing division, under which the larger company will market the smaller’s products to its client base. Financial terms of the deal were not disclosed. The deal marries MatchLogic’s extensive database […]

The cutbacks in the Internet advertising industry have finally touched its leader, as DoubleClick on Monday let go approximately 170 employees, or around 8 percent of its workforce. “We have always carefully managed headcount to assure our productivity outpaces our competitors,” read a statement released by DoubleClick. “The steps we have taken were not dramatic […]

While there’s much talk about building dot-com brands through television ads, streaming media, Superstitials, and the like, industry leaders say laying a foundation for the brand inside the company should be the first step, before the company undertakes any external marketing communications. After all, if a company doesn’t know who it is or what it […]