Pamela Parker

In an effort to promote its MoneyZap online person-to-person funds transfer service, Western Union Financial Services on Friday forged a deal with family community site MyFamily.com. The agreement gives Western Union access to the membership of San Francisco-based MyFamily.com’s, and allows these people to register for MoneyZap on the MyFamily Money page, and in the […]

Monster.com is joining the ranks of advertisers of cooking gadgets and exercise machines, making its first foray into the world of direct response television with “The Monster Show.” The 30-minute program, created for the TMP Worldwide division by the Frederiksen Group, will debut Friday on the Learning Channel and appear 245 times during the month […]

At a time when the dreams of sky-high IPOs arising from interactive agency spin-offs are officially dead, New York-based Kirshenbaum Bond & Partners is taking that route all the same, combining its direct marketing and interactive groups into a stand-alone company called Dotglu. Founding a separate company, says KB co-chairman Jon Bond, has allowed the […]

Partnerships between wireless ASP 2Roam, coupon technology company iQ.COM and online advertising firm Engage are getting their first test this week, as the companies launch a pilot promotion for Jiffy Lube. Consumers who visit the wireless version of the myGeek.com comparison shopping site and click on a Jiffy Lube ad will be presented with a […]

After a November 8 announcement of disappointing earnings and intentions to cut 200 jobs, 24/7 Media on Monday eliminated a number of employees, including several top executives, Internet Advertising Report has learned. Although chief executive officer David Moore remains in place, some of the company’s most senior management fell victim to the layoffs, with the […]

People who recently saw an online advertisement have a dramatically higher propensity to purchase or register at the advertiser’s site, according to a recent study, a result which indicates that viewing ads — even without clicking — drives conversions. The findings come as part of Engage AdKnowledge’s quarterly Online Advertising Report, which was compiled from […]

In an announcement after the market close Wednesday, online advertising company Engage said revenues for the quarter ended October 31 will be significantly lower than expected — and $26 million under what it brought in the previous quarter — while simultaneously announcing the departure of its chief executive officer. Paul Schaut, who had been with […]

After filing a set of five dueling lawsuits over patents for online ad serving technology, DoubleClick, L90 and 24/7 Media on Monday agreed to lay down their swords, settling all of the pending suits. The companies declined to reveal any terms of the settlements, other than to say that: “24/7 Media and DoubleClick have granted […]

Putting its substantial weight behind two players in the nascent mobile advertising market, DoubleClick on Monday said it was joining with city guide publisher Vindigo and wireless access provider OmniSky, in an effort to create a viable business model for the new medium. “These market trials will be an important step for the mobile ad […]

In a bid to help United Airlines retain customers, advertising and affiliate marketing company Dash has struck a deal with the airline to provide users of its frequent flier program with a customized version of its “dashBar.” Under the terms of the deal, the dashBar will be customized for United Airlines, offering its frequent flier […]

Dropping media, marketing and advertising functions to concentrate on developing software and technology, Silicon Alley-based Internet Appliance Network joins the ranks of start-up companies dramatically cutting staff — letting go around 44 percent of its workforce and nearly shutting down operations in New York. “What we have done,” said Audrey Parma, IAN’s chief executive officer, […]

With the appointment of a new president and chief operating officer Wednesday, online advertising company 24/7 Media strongly hinted that a slashing of the employee roster is in the works. As Tom Detmer, the former president and chief executive officer of 24/7 Media acquisition Exactis.com, takes a hands-on operating role in the company — leaving […]