Pamela Parker

Responding to a Federal Trade Commission complaint about the misleading nature of its advertising, Microsoft’s WebTV Networks division has agreed to pay some customers back for long-distance charges, and will undertake a campaign to educate consumers about the pros and cons of accessing the Internet through a non-computer device. “It’s safe to say that most […]

24/7 Media this morning announced that Tom Detmer is taking the role of president and chief operating officer at the online advertising company, nudging chief executive officer David Moore out of the president role and adding another executive to the company’s top ranks. The move signals the company’s desire to bolster the strength of its […]

With all of the numbers and statistics floating around about online advertising, one thing has always been missing: information about possibly the biggest online media company of all — America Online. Because of the way AOL presents its ads — in its proprietary format on its online service — figuring out what’s going on there […]

Following an announcement in which it said it would miss analysts’ revenue expectations, FreeShop.com on Monday divulged details of its new network strategy, and said it would change its name — to Aptimus Inc. — to reflect that strategy shift. The new approach calls for Aptimus to distribute its clients’ offers across a network of […]

In an effort to diversify its revenue streams and shed its image as an ad campaign optimization company, online advertising agency Avenue A on Monday took the wraps off a new division, the Avenue A Consulting Group. The new group aims to leverage the company’s technological and media capabilities, and apply them to helping clients […]

The online advertising sector will go from bad to worse before it recovers, with the bottom coming in the first quarter of 2001, predicts famed dot-com analyst Henry Blodget. Merrill Lynch’s Blodget expounded on his conclusions in a research report spurred by industry giant DoubleClick’s third quarter results, which met analysts’ expectations but sparked a […]

Amid stormy weather for online advertising and marketing concerns, TMP Worldwide is dropping the In2 brand name, laying off 18 staffers, and folding the remainder into its directional marketing unit. The company denies, though, that the decision to shutter Manhattan-based In2 as an independent subsidiary was motivated by the troubling conditions that have effected companies […]

This article courtesy of ChannelSeven.com I remember when I first heard about Yahoo! It was 1995, and a party was raging at the home of a friend of mine, Mark, who worked for Compaq. The revelry had moved out to the front yard of the house, which was conveniently located next to a piercing salon […]

In a move that rescues troubled NetCreations and adds to DoubleClick’s e-mail marketing capabilities, the online advertising giant has agreed to buy the opt-in list broker and manager in an all-stock deal valued at $191 million. Under the terms of the deal, DoubleClick will pay .41 shares of its common stock for each share of […]

Touting its ability to better track the ever-changing movements of Web pages and traffic, Jupiter Media Metrix’ AdRelevance division on Monday unveiled the second-generation of its technology, which provides marketers with information about creatives, placements, and advertisers. “The Internet is really characterized by this kind of ebb and flow,” said Charles Buchwalter, vice president of […]

Citadel Communications, which operates nearly 200 radio stations across the country, is teaming with three Internet companies in a deal that will bring its stations online, and attempt to monetize them through graphic ads and streaming audio ads. “We feel that the two mediums work very well together,” said Bill Perrault, vice president of new […]

In a preliminary move toward raising cash, ad network and technology company 24/7 Media on Friday filed papers to register stock currently valued at $8.2 million, but didn’t indicate whether it would sell that stock on the open market, or through a private placement. The document, filed with the Securities and Exchange Commission after the […]