Pamela Parker

Breaking up is hard to do, but it’ll be especially rough for @plan if the online advertising research firm pulls out of its recently-announced $120 million merger with DoubleClick to pair up with a different suitor. Documents filed with the Securities and Exchange Commission on Wednesday reveals that @plan has agreed to pay $4 million […]

Start-up direct marketing technology company, Paramark Inc., thinks it can ease the time-consuming process of tweaking banner advertising campaigns. The company, which officially launched on Wednesday, has developed Web-based software, called AdPilot, that automates the process of optimization. The software works with ad serving technology — currently, just DoubleClick‘s DART, although the company says it’s […]

Bright yellow and purple paint and purple upholstery aren’t the only unusual things about the ten taxicabs Yahoo! is sending rolling through the streets of New York City; they also feature Palm VII handheld wireless devices mounted in the back. The campaign, an effort to highlight Yahoo!’s mobile offerings, will run through March 2001. The […]

In a move to bolster its coverage of the Internet advertising and marketing industry and to eliminate the competition, online publishing company internet.com, (NASDAQ:INTM) the parent company of Internet Advertising Report, Monday announced the acquisition of ClickZ Network for $16 million in cash and stock. The deal calls for internet.com to pay $10 million in […]

Incentive marketing firm Coupons.com Inc. this week introduced a technology called “adBricks” that allows secure coupons to be embedded in ad banners and e-mail messages. The technology extends Coupon.com’s “Bricks” offering, which is used on Web sites to offer print-at-home couponing. The technology is aimed at attracting traditional bricks-and-mortar retailers to online advertising, by giving […]

Interhack Corp., a Web security tools company, this week accused Internet privacy organization TRUSTe of violating its own privacy policy, because of its use of a third-party visitor counter from internet.com Corp.‘s thecounter.com. The allegations center around the technology used by thecounter.com, a free service from InternetNews.com parent company internet.com, that allows Web sites to […]

E-mail direct marketer LifeMinders Inc. on Friday signed the BMG Music Service as a client, agreeing to help the subscription music service acquire customers through the LifeMinders network. BMG will use market its service across all of LifeMinders’ content categories, and will use optimization and profiling capabilities. Specific financial terms of the agreement weren’t disclosed. […]

Online advertising ASP Solbright Inc. on Wednesday lined up a powerful partner, Engage Inc.‘s technology division, in its bid to spur adoption of its AdSuite product by Web publishers. The deal calls for Engage Enabling Technologies to incorporate AdSuite — which has trafficking, sales, and billing functions — into its AdManager product. Engage will offer […]

Timing its release of information to coincide with the Jupiter Online Advertising Conference, Engage Inc. on Wednesday unleashed a flurry of new programs, including a new unique visitor auditing service and partnerships in the incentive space. The I/PRO division of the many-tentacled CMGI advertising company said it will now be offering an audit service that […]

Online advertising competitors Unicast and KMGI Studios on Tuesday joined the same team, agreeing to promote one another’s rich media products to their respective clients. Under the terms of the deal, KMGI will promote, sell and create Unicast’s SUPERSTITIAL ad units to its advertisers and their agencies. In turn, Unicast will promote KMGI and its […]

Do you really know how much traffic the Web site you’re advertising on gets? A group of Web auditors — Audit Bureau of Circulations (ABC) Interactive, BPA International and Engage I/PRO — are joining forces to help provide that information, at a comprehensive destination they’re calling Audit Central. The idea behind Audit Central is that […]

Rich media advertising company Bluestreak on Monday said it had added a new feature to its banner ads, which connects the interactive ads directly into an advertiser’s Web site or database. The company calls the feature “transactional tunneling,” and it allows user information — such as credit card numbers — to be transmitted securely to […]