Pamela Parker

Internet Broadcasting Systems Inc. (IBS) on Monday inked a deal with Bell South RealPages.com for a “convergence” advertising effort, combining local television station buys with buys on those stations’ Web sites. The stations include WPBF (ABC) in West Palm Beach, Fla.; WESH (NBC) in Orlando, Fla; WPLG (ABC) in Miami; WDSU in New Orleans; and […]

With the Monday debut of MediaMatch, a Web-based service for the exchange of house ads, online ad industry giant DoubleClick Inc. has thrown its hat into the ring, offering its solution to the problem of unsold ad inventory. It’s a problem that’s been attacked from various angles, most recently by online ad exchange players like […]

The average site these days is accepting four different ad formats, compared to three in the second half of last year, but 468 x 60 banners remain the most popular format of all, according to a new report by the AdRelevance division of Media Metrix. All popular ad dimensions are showing strong growth in terms […]

Snapfish.com Corp. Monday lined up a whole new crop of potential customers, inking a marketing deal with Juno Online Services Inc. that puts its brand in front of the ISP’s three million users. The agreement — the financial terms of which were not disclosed — calls for the building of a co-branded site for Juno […]

In an effort to spur interest in interactive television advertising among cable television operators, AdForce LLC , CMGI Inc. ad serving company, Monday launched a new viewer targeting service. AdForce said this latest phase of its “AdForce EveryWhere program,” gives advertisers increased power to target cable ITV subscribers through a wide selection of digital formats. […]

In an effort to round up new advertisers from the small business sector, ad-supported ISP FreeInternet.com on Wednesday launched an online center for the purchasing of advertising on its service. In recent months, companies like MSN have launched similar online centers, and some media marketplaces, like AdFlight.com, have focused on serving the small business customer. […]

In an answer to DoubleClick‘s Sonar Network and 24/7 Media‘s ContentZone, ad network L90 Inc. on Wednesday launched the low-cost Zonfire network, which consists of smaller sites with fewer impressions than its premium network sites. So far, L90 has rounded up enough sites for the network to represent a total of more than one billion […]

If you’re going to convert folks who click through to your site from an ad, you’ll likely get 60 percent of your response in the first half-hour. According to the latest Online Advertising Report from AdKnowledge, the Internet is increasingly becoming a quick turn-around medium which makes it ideal for direct-response campaigns. “It confirms that […]

Financial services site X.com, which operates the PayPal.com Web site, teamed Tuesday with Gazooba, in an agreement that will add financial incentives to Gazooba’s viral marketing infrastructure. The partnership will let Gazooba’s clients send cash to word-of-mouth program participants via e-mail as an incentive when friends act on recommendations. Participants can have the money directly […]

Internet advertising agency Avenue A on Monday landed Mastercard International Inc. as a client, an account with numbers among the company’s largest. The deal, which was facilitated by Avenue A’s recent strategic alliance with Web services firm Luminant Worldwide Corp. The account will be serviced out of Avenue A’s New York office, by its wholly-owned […]

In a bid to spur membership growth, EarthLink Inc., the number two ISP in the United States, on Monday created the position of vice president of brand marketing, and named TBWAChiatDay as its agency of record. Claudia Caplan, the former creative director of Mendelsohn-Zien Advertising, will fill the newly-created brand marketing job. At Mendelsohn-Zien, Caplan […]

Favemail began as a unique marketing idea — the kind of never-before-seen concept that made venture capitalists salivate. Here was the pitch: consumers would send their friends e-mails that contained a banner ad, which they had selected. In short, they were helping to promote products with which they felt an affinity. It was supposed to […]