Pamela Parker

EverAd Inc., a player in the advertising-in-software arena, this week rounded up a stable of software developers that have agreed to integrate EverAd-served ads into their products. EverAd says GNEt.com, Phillipe Marquis, Sunny Moon Consulting, ListSoft, Mikko’s Software, Van Soft and Tempic Inc. will be putting advertising in their software applications. The company is working […]

An online ad industry group is rejoicing while privacy advocates seethe, in the wake of a Federal Trade Commission report recommending the self-regulation proposal offered by the Network Advertising Initiative, a group of third-party ad serving companies. In its report to Congress, which comes after a year of negotiations between these ad serving firms and […]

There’s a direct correlation between the branding value of online advertising and the frequency of exposure to the banner ad, according to research conducted by Dynamic Logic. One exposure, according to the study, raised awareness 5.6 percent, while four or more exposures raised it 10.6 percent. Dynamic Logic gathered this data through its online ad […]

In an unusual deal, the Motley Fool personal finance site on Thursday agreed to sponsor Yahoo!Inc.’s short messaging service (SMS) alerts in the United Kingdom and Ireland. The agreement is one of the first struck that brings advertising support to a major content site’s SMS messages. SMS are the limited-length messages that can be delivered […]

Toyota Motor Sales USA and MindArrow Systems on Thursday said they had together developed rich media e-mail brochures to promote two new cars introduced by the automotive maker. The interactive marketing campaign involved building multimedia brochures for Toyota’s environmentally-friendly Prius sedan and the redesigned Celica coupe. These presentations were sent out to consumers who had […]

AdStar.com, the site that aggregates advertising opportunities for print and online classifieds, on Thursday struck a deal with business publication dbusiness.com, which will bring AdStar.com’s classifieds onto dbusiness.com‘s site. The deal gives AdStar.com more distribution for its Advertise123.com Web site, and lets dbusiness.com offer its members more content and opportunities to advertise. Financial terms of […]

In a big coup for the online advertising player, Mediaplex on Wednesday snared a five-year contract to serve eBay‘s banner advertising on other Web sites. The deal, the financial terms of which were not disclosed, comes after a test of Mediaplex’ MOJO technology, which integrates banner ads with advertisers’ back-end inventory systems, or other databases. […]

Traditional direct marketing agency Direct Partners on Wednesday made a commitment to the Internet revolution, launching a new division, ePartners, which will use the Internet to develop its clients’ relationships with their customers. The idea behind ePartners is that, because of its parent company’s traditional background, the division will work to reach consumers (and potential […]

In a multi-year deal which makes it the exclusive car shopping service on AltaVista, Cars.com on Tuesday forked over $10 million to CMGI‘s portal player. Further financial details of the agreement weren’t disclosed. For its money, Cars.com will have its content placed on AltaVista, so that visitors to the site can access vehicle listings and […]

In AdForce LLC‘s latest move to diversify its ad serving capabilities across multiple platforms, CMGI‘s ad serving firm on Tuesday teamed with WorldGate Communications Inc. to deliver targeted ads to the company’s interactive television system. AdForce will handle all aspects of ad delivery and management on the WorldGate system, which operates on digital or analog […]

Internet ad firm DoubleClick Inc. is providing the advertising piece of the puzzle in new alliance aimed at developing location-based mobile Internet applications. The group of companies, which includes Phone.com, Amazon.com, DoubleClick, In-Fusio, and Go2Systems, is teaming to exploit Phone.com’s technology, which allows the company to track a person’s location when she’s using a wireless […]

AdForce LLC, CMGI‘s ad serving company, inked a deal on Monday with Hypercom Corp., which will bring AdForce-served ads to 20 million point-of-sale terminals. This network, which Hypercom Corp. calls ePic, consists of browser-equipped touch-screen terminals, which are operated by the consumer, and can connect to the Internet and deliver Internet-enabled applications at the point-of-sale. […]