Pamela Parker

Whether you see the ad with the top up or the top up on the convertible Toyota Solara depends on the weather, if you’re surfing weather site Intellicast.com. The Web site for outdoor recreation enthusiasts is running a campaign for Toyota Motor Sales USA Inc., in which the ad that is served depends on the […]

In an effort to jump ahead of the curve as ad serving across multiple platforms becomes a must-have technology, Engage Enabling Technologies, a division of CMGI‘s Engage Inc., on Monday launched a new version of its stand-alone ad serving software, Engage AdManager 5.0. The technology allows users to target and serve ads to wireless devices, […]

In its first effort to market Abuzz, the community and knowledge-sharing property it bought back in July 1999, New York Times Digital, the newspaper company’s digital arm, on Monday kicked off an advertising campaign. The ads, created by Ogilvy & Mather, will have online, outdoor, and print incarnations, and will focus on the knowledge-sharing aspects […]

Generation Y-focused Web marketer Alloy Online Inc. announced Wednesday that it will expand its presence in the Generation Y market, by acquiring CCS Inc., a direct marketer which targets Generation Y boys. Under the terms of the agreement, Alloy has issued 3.3 million shares of stock and has paid $10 million in assumed debt to […]

The ailing Pets.com, whose stock price has slipped from a 52-week-high of $14 to $1 11/16 in Friday afternoon trading, has lost the vice president of marketing, John Hommeyer, under whose watch its acclaimed sock-puppet campaign was devised and deployed. “He resigned to go work for an unannounced start-up with a college friend,” said Karen […]

LoJack Corp., the company that makes an electronic system to help in tracking stolen cars, is going straight to the car dealers — the online car dealers, that is — in a marketing effort to capture the new generation of car buyers that are searching for vehicles on the Internet. The company has struck deals […]

In the first indication of how telecom player SBC Communications Inc.‘s big investment in Prodigy Communications Corp. will shake out on the marketing front, the two companies on Friday unveiled a joint marketing initiative. The two companies plan to distribute Prodigy Internet access CDs at more than 250 of SBC’s wireless retail stores and authorized […]

In a bid to tap into the pocketbooks and mini-backpacks of teenage girls, Sweet16.com, a multi-media company whose shareholders include none other than Britney Spears, opens its doors later this month. Eventually, the Sweet16 media empire, aimed at girls aged nine to 17, is expected to include a Web site, a magazine, a network radio […]

OneMediaPlace, the online media marketplace formerly known as AdAuction.com, on Thursday forged an alliance with media planning software player Telmar Group Inc. The deal means OneMediaPlace can integrate Telmar’s new Web-based media planning software into its own offering, and OneMediaPlace users will be billed on a per-day basis. The online application, eTelmar, is meant to […]

Business-to-business Internet ad network B2Bworks inked a deal with Business News Publishing Co. (BNP) on Thursday to bring more than 20 new trade publishing sites into its network of vertical sites. “This partnership is exciting because it symbolizes B2BWorks’ network in its purest form,” said Bill Furlong, B2BWorks’ president and chief executive officer. “Professionals in […]

Clickhouse.com Online Inc., a banner exchange and ad network, on Thursday inked a deal with loyalty firm FreeRide.com LLC, to offer FreeRide.com members points for joining the network. Clickhouse.com will receive placement on FreeRide.com’s Web site, where members go to look for offers. For Clickhouse.com, this represents a way to bulk up its list of […]

AdForce LLC, CMGI‘s ad serving company, this week joined forces with AgentGO.com, which produces personalization products for the wireless Internet, to develop technology for targeting and personalizing wireless ads. The companies are working to develop a sort of opt-in advertising solution, so that advertisers could personalize messages and send them only to people who have […]