Pamela Parker

In an effort to win points among consumer privacy advocates, and improve the quality of its e-mail lists, 24/7 Media Inc. on Wednesday changed its standards for collecting e-mail addresses, adopting a double opt-in policy. Double opt-in means that, after a subscriber to an e-mail list signs up, an e-mail message is sent to that […]

Ad firm Advertising.com on Wednesday joined with PhoneOnline.com, a wireless software developer, to bring business-to-business advertising to wireless device users. The deal, of which financial details were not disclosed, calls for PhoneOnline.com to make available ad space on the WAP sites it hosts for clients with mobile workforces. Advertising.com will round up advertisers, provide the […]

At a time when other beleaguered e-tailers are shying away from big-dollar marketing deals, discount clothing seller Bluefly Inc. on Tuesday inked an expanded agreement with Microsoft‘s MSN.com. Financial terms of the deal weren’t disclosed, and the companies didn’t give details about the length of the committment. The deal calls for Bluefly.com to be a […]

Signaling possible unhappiness with Mullen Advertising, which has handled its advertising for the past two years, online career site Monster.com on Tuesday said it would hold a competitive review of agencies for its $75 to 90 million US advertising account Monster.com, the flagship brand of TMP Worldwide, expect to spend $135 million this year on […]

In a complicated transaction that will create a pure-play wireless Internet professional services firm, Web development shop K2Design Inc., venture capital player Unwired Ventures I, and wireless specialist SilverCube Inc. on Tuesday agreed to form a joint venture to exploit the potential of the wireless marketplace. “We created the new company because we need to […]

In the latest instance of a Web advertising firm making moves in the wireless space, media buying and tracking company Avenue A Inc., on Tuesday partnered with 2Roam, a wireless application service provider, to develop a closed-loop tracking system for wireless ads. Avenue A has made its name and reputation through its tools for tracking […]

Lottery site webMillion.com this week hit a $19.3 million jackpot, by agreeing to be acquired by Internet advertising firm L90 Inc. in an all-stock deal. L90 agreed to buy the Boise, Idaho-based site by issuing 2 million shares of its stock, which was valued at $9 5/8 as of Monday’s close. The move gives L90 […]

Remember how the Internet was going to automate the purchasing process and eliminate costs like call centers? As with so many “middlemen” the Internet was supposed to eliminate, we’re discovering now that they’re more important than ever. Hence the announcements on Monday of two new technologies that link e-mail marketing to real people via telephone […]

Ad firm Advertising.com Inc. on Monday followed the lead of firms like DoubleClick Inc. and 24/7 Media Inc., offering its ad serving technology as a stand-alone product. The first step in the move, which the company hopes will help diversify its revenue streams, was to license its solution — known as AdServe — to direct […]

Internet advertising firm 24/7 Media, which has lately been trumpeting the growth of its ad serving system, on Monday lined up another client and partnered with Web development firm Modem Media. 24/7 Connect, the company’s ad serving unit, will provide Modem Media’s client — whose identity was undisclosed — with the capability to manage and […]

Toysrus.com, the online arm of the popular toy retailer , on Monday tapped D’Arcy/Los Angeles to be its agency of record, crafting its advertising message for the all-important fourth-quarter holiday shopping season. Toysrus.com made the selection after a competitive review. D’Arcy is charged with the dealing with the strategic and creative aspects of Toysrus.com’s campaign. […]

Taking a stand on the hot-button privacy issue, the Internet Advertising Bureau this week issued privacy guidelines by which its membership must abide. The guidelines are fairly basic, requiring that members have a privacy policy designed to protect consumers’ personally identifying information, that they post it, and that they conform to it. “In effect, we […]