Pamela Parker

Internet audience measurement firm PC Data and shopping behavior researcher Information Resources Inc. (IRI) teamed this week to provide consumer packaged goods (CPG) clients with better data about how Internet usage drives online and offline buying. IRI will also gain access to PC Data’s panel of households, which it can use to perform customized research […]

Opt-in email marketing service NetCreations Inc. said that chief financial officer Gary Sindler will resign from the company on August 15, to pursue personal interests in his native Baltimore. The announcement triggered a ripple in the company’s stock price, which closed Thursday at $50.88 but was down about 15 percent to $43 3/16 by noon […]

Coupons.com, which provides online coupons and print-at-home coupons, on Friday forged an alliance with Quaker Oats and Veryfine Products, to introduce a product that will allow these manufacturers to offer print-at-home coupons from their own Web sites. The program, called ‘Bricks,’ allows Coupons.com to expand its reach, and allows consumer packaged goods manufacturers and retailers […]

MP3.com Inc., a site that helps unsigned musicians distribute their songs, on Thursday inked a deal with AdAce Inc., which will allow these musicians to create and buy banner ads on the MP3.com site. Using the AdAce system, members of the MP3.com Web site, can create banners, upload existing ones, store them, buy ads, check […]

E-mail direct marketing player LifeMinders Inc. and the traditional Val-Pak Direct Marketing Systems on Thursday pledged to expand their relationship, in a deal that would bring ValPak.com coupons to consumers in specific geographic areas. In this case, LifeMinders’ technology, which allows e-mail marketing messages to be targeted based on geographic area, helps Val-Pak better migrate […]

America Online and entertainment content player E! Online on Thursday forged a wide-ranging three-year alliance, which puts E! content on AOL properties, and calls for the promotion of AOL on E!’s online and offline advertising channels. The deal also calls for E! Online’s content to appear on AOL’s newly announced interactive television service, AOLTV. The […]

OgilvyInteractive, the interactive division of advertising firm Ogilvy & Mather, on Monday formed a joint venture with AsiaNetCorp, which will be called Ogilvy AsiaNet and will provide Web development and online advertising in Hong Kong and Korea. Plans for the joint venture include expansion into other Asian markets, including Taiwan and China. The deal marries […]

Genealogy and family community player MyFamily.com Inc. on Monday forged an alliance with broadband content and access firm Excite@Home, to provide Excite.com users with a co-branded site, Excite Genealogy. The deal, which incorporates content from MyFamily.com’s Ancestry.com site, will allow Excite users to research their family history through Excite.com. This deal is the fifth portal […]

With a new $4.5 million investment, AdFusion, the latest entrant into the effort to bring ad buying and selling online, on Monday declared its intention to compete in the crowded field. Investors in this first round of financing include BCI Partners, the chairman of Candle Corp., and other strategic investors. AdFusion is in the process […]

Start-up ePod Corp., which helps affiliates of e-tailers sell without sending traffic from their own Web sites, got a big boost on Monday, when Macromedia Inc. took an undisclosed equity stake in the start-up and forged a co-marketing agreement. Macromedia is the developer of the Flash technology that the ePod solution uses. The deal calls […]

As part of its effort to build up excitement over the upcoming release of alternative rock band Everclear’s new album, Capitol Records New Media has tapped iMedium to build a “sticky” online promotion. iMedium used its “visual interaction technology platform” to design an interactive picture that lets fans access content — including videos, a song […]

In an effort to capitalize on the growing popularity of e-mail marketing, online promotions company Promotions.com has unveiled its new service, PromoMail. As a part of its new offering, Promotions.com is integrating promotions into its e-mail marketing campaigns, in an effort to help marketers increase e-mail response rates, enrich targeting capabilities, generate sales leads and […]