Pamela Parker

Ubrandit.com, a firm that provides companies with branded services like e-commerce and Internet service, has bought ClickSmart.com, in a bid to bulk up its client list. Financial details of the transaction weren’t disclosed. Ubrandit.com hopes that, by buying ClickSmart.com, it will better be able to attract customers from the acquired company’s client list. That list […]

The Daily Deal, an online and print publication covering the world of business deals, this week struck an agreement whereby content aggregator and distributor ScreamingMedia will syndicate its content to the company’s clients. Under the terms of the deal, the Daily Deal’s content will be aggregated, filtered, and distributed via ScreamingMedia’s network of Web sites. […]

Advertising for so-called “free” and “low-cost” computer systems was declared deceptive and misleading this week, as the Federal Trade Commission this week settled deceptive trade practices charges with online retailers Buy.com and Value America and the Office Depot retail chain. The hubbub centered around advertisements and promotions that included rebates conditioned on the purchase of […]

America Online Inc. and the Tribune Co., which have jointly run the Digital Cities Inc. since 1996, on Friday restructured their relationship, in an agreement that puts Digital Cities fully in AOL’s hands, and puts the Tribune Company’s content on the network of local sites. The deal calls for the Tribune Co., which operates the […]

Perhaps it’s a little late to the starting gate, with dot-com companies value (and presumably marketing budgets) dwindling, but the Ad Incubator, a start-up agency specializing in nurturing its fellow start-ups, thinks its approach is a winner. The new company launched on Thursday, promising start-ups services, pricing and systems attuned to the needs of young […]

If you’re America Online, where better to reach your family-oriented Internet newbie target audience than a theme park in the summer? That’s the thought behind a deal the ISP giant struck on Thursday with Six Flags Inc., the regional theme park company that operates 36 parks in the United States, Europe and Latin America. The […]

Advertising services and technology firm DoubleClick Inc. and streaming media company RealNetworks Inc. on Thursday linked up in 16 countries, in a deal under which DoubleClick will sell advertising across the Real.com network. DoubleClick already provides its DART technology for RealNetworks in the US, and this deal expands the two companies’ relationships to sales and […]

You thought electronic bill presentation was just about saving paper and money? Think again. Electronic payments service provider CheckFree‘s i-solutions group this week unveiled a new version of its service, which allows billers to put marketing messages on the bills they present to customers electronically. Billers, who already have access to information about what their […]

Advertising firm L90 this week announced that it had added 50 new Web sites to its network during the second quarter of 2000. The new sites add 625 million monthly impressions to L90’s inventory. All of the Web publishers added will be using L90’s adMonitor technology to serve and track ads. New sites to the […]

Ten Square, a start-up firm that aims to bring couponing and advertising to retail outlets like gas stations, this week forged an alliance with Chevron Corp., which will allow the marketing company to test its network on gasoline pumps at Chevron stations in Atlanta. Based on the idea that the best place to advertise local […]

In a deal that gives it new high-speed reach in Europe, Latin America, and Australasia, Yack, a “program guide” for the Internet, this week forged an agreement with chello broadband, a service focused on those parts of the world. The agreement calls for Yack to provide an entertainment-oriented, broadband version of the Yack guide, Fast.Yack.com, […]

In the latest example of how start-up businesses are using technology to make the buying of advertising easier and more democratic, digitalroot this week launched a service that aggregates the banner ad purchases of smaller businesses. The idea, which is similar to consumer plays like MobShop and Mercata, is that smaller businesses can’t get as […]