Pamela Parker

Online advertising agency Beyond Interactive this week staked its claim on marketing on burgeoning media platforms, putting together an emerging media services group to handle new devices. The group is looking at ways of marketing on wireless devices (cellular phones and Palm/PDA devices), interactive kiosks (including ATM machines and airport kiosks), video games, interactive television, […]

In a feat requiring coordination across nine countries and two wireless protocols, ad firm 24/7 Media on Tuesday said it had assembled a wireless network consisting of 31 European content sites. The company also created a global wireless division, in an effort to position itself as a pioneer in the burgeoning wireless advertising industry. Bruce […]

WindWire, a four-month-old start-up firm, rushed onto the wireless advertising scene on Tuesday, with the announcement of the test phase of its new wireless advertising network — WindCaster. Publisher Nando Media, ad agency M2K, and Alerts.com have signed on to participate in the test. WindCaster is designed to deliver targeted ads, coupons, and promotions to […]

In a marriage of statistics and research, Media Metrix and Jupiter Communications on Tuesday tied the knot, agreeing to merge in a stock swap valued at $414 million. Under the terms of the deal, Jupiter shareholders will receive .946 share of Media Metrix stock for every share of Jupiter that they own. That values Jupiter […]

Environmental compliance portal Environ.com and B2B network VerticalNet on Monday teamed in a deal that leverages the audience of each company. Under the terms of the agreement, Environ.com will get links and exposure in 12 of VerticalNet’s online communities, including Chemical Online, Electrical Contracting, ElectricNet, Food Online, Meat and Poultry Online, Plant Automation, Pollution Online, […]

In a push to draw customers to its online banking and investing capabilities, Fleet on Monday launched an $18 million dollar integrated advertising campaign. The campaign begins in the Northeast this week and uses TV, radio, print, outdoor, Web, point of sale, and direct response ads. The creative message, designed by Hill, Holliday, Connors, Cosmopolus, […]

Internet media buying firm Avenue A on Monday strategically allied with Web development company Luminant Worldwide, in a partnership that aims to stretch both companies’ reach. The deal calls for the companies to join in offering integrated solutions to potential clients. Avenue A will contribute its media planning and buying capabilities, proprietary ad serving technology […]

In a development that could lead to a big shakeup in America Online‘s pop-up advertising model, Miami-Dade County Circuit Court Judge Fredericka Smith has said that all hourly subscribers to AOL should be considered plaintiffs in a lawsuit filed over its pop-up ads. At the same time, Smith denied AOL’s motion to dismiss the breach […]

Advertising network Real Media Inc. this week added another branch to its South American operation, opening a new office in Brazil. The new office in Sao Paulo, will be headed up by Evandro Audi, who was most recently ad sales manager for Veja/Abril. The New York Times on the Web has signed on to be […]

Interscope Geffen A&M Records, a division of the Universal Music Group, on Friday sealed a deal with NeoPlanet Inc. to provide fans of its musical groups with custom versions of Web browsers. The idea is to cement fans’ relationships with the bands — in this case Beck, Big Bad Voodoo Daddy, and No Doubt — […]

Start-up advertising firm ClicVU, which creates technology that lets Web surfers save banner ads for later viewing, on Thursday sealed a pact with Agency.com‘s i-traffic division that gives a big boost to the nascent firm’s credibility. I-traffic was the first interactive marketing agency to agree to use the ClicVU technology, which it believes will be […]

At the same time that lawmakers have been getting more serious about privacy and the World Wide Web Consortium has been unveiling its P3P standard for protecting users of Web browsers, the White House, and its Office of National Drug Control Policy, have been setting “cookies” to track users on its Freevibe Web site. When […]