Pamela Parker

Loislaw.com Inc., which provides Web-based legal research materials, on Thursday inked a deal with Engage Business Media to sell advertising through the Engage business-to-business unit. The deal adds two more legal-oriented sites to Engage’s newly-unveiled network. The ads will appear on pages of the Loislawschool.com Web site and selected pages of the Loislaw.com Web site. […]

Digital marketing player Elipze on Wednesday tapped FloNetwork Inc. to deploy e-mail marketing services for its clients. Elipze will use FloNetwork to help its clients make targeted offers — based on purchase history or demographic profiles — to customers via e-mail. Elipze will also be able to track purchase rates on the e-mail campaigns, and […]

Banner ad-serving technology meets e-mail distribution technology, in Wednesday’s co-marketing deal between

Ad firm L90 Inc. on Wednesday inked two deals to license out its viral marketing technology, L90Link, to XYPOINT Corp. and PurpleTie.com, marking the first time that the firm has sold the service on a stand-alone basis. L90Link allows users to do word-of-mouth e-mail referrals that include promotions and incentives, thereby boosting customer acquisition. Until […]

In two related transactions that cement Engage‘s commitment to its Japanese operations, the CMGI-owned advertising firm on Wednesday took a majority stake in Engage Technologies Japan and purchased an ad network from its partner in the venture, Sumitomo Corp. Engage Technologies Japan was formed back in July 1998, building on a cozy relationship between parent […]

AdForce LLC, CMGI‘s ad serving operation, on Tuesday unveiled its plans for international expansion, which build on the European presence of AdTech, a German firm which CMGI bought and folded into AdForce. The Frankfurt, Germany, headquarters of AdTech serve as AdForce’s base of European operations. Later this year, the company plans to open offices in […]

DoubleClick Inc. on Tuesday trumpeted the wins of two new clients for its DART ad serving technology — former Adforce customers Uproar and IPO.com. These new clients, who have both signed three-year deals with DoubleClick, will use DART for Publishers to manage their online advertising business. The announcement comes on the heels of a similar […]

Ad network L90 Inc. on Tuesday started up adMonitor toGO, an application that lets advertisers and Web publishers check real-time results of campaigns from Internet-enabled wireless devices running the Palm operating system. The company touted the application as the first such wireless interface available through an ad serving technology. Media buying firm Orb Digital Direct […]

In an indication that Engage has resources for cash other than the public markets, CMGI Inc.’s flagship advertising company on Tuesday rounded up $75 million in new financing from its parent and from computer maker Compaq Computer Corp. Engage will issue around 5 million shares of common stock to CMGI and Compaq in return for […]

After Barron’s listed it as number 33 on its list of companies ranked by their cash-depletion rates, online advertising firm 24/7 Media is defending itself, saying it has “sufficient liquidity to carry the company to break-even on a cash basis without the need to raise additional capital.” The article — titled “Up In Smoke” — […]

Virus protection and PC management software firm McAfee.com on Monday launched an unusual advertising effort that places branded mouse pads in 4.1 million issues of Time Magazine. Time Magazine and McAfee.com’s ad agency, 120 Advertising, first presented the idea in late 1999, but the production and design of the mouse pads presented significant technical obstacles. […]

In a deal that brings AdForce-served ads to devices like the Sega Dreamcast console, CMGI‘s ad serving firm on Monday joined forces with PlanetWeb, a software provider for Internet appliances. Under the terms of the deal, AdForce will serve targeted advertisements to Planetweb-enabled devices, such as Sega Dreamcast game consoles, Planetweb iDVD (Internet-enabled DVD players), […]