Pamela Parker

Total spending on online advertising will soar to $28 billion by 2005 — up from $4.3 billion in 1999 — but big challenges face online marketers seeking to exploit the medium’s potential, according to a new report issued by Jupiter Communications. Those hurdles include a continued reliance on regionally-oriented media buying, a lack of adoption […]

In a bid to better monetize its audience of twelve million unique monthly users, Ask Jeeves on Monday unveiled several new spots for sale on its pages, including big chunks of real estate on the pages returned to users with their search results. The first new offering is within the search results themselves. On Ask […]

Internet advertising firm L90 Inc. established its base of operations in Europe this week, setting up shop in London to capitalize on the Internet’s growth in the region. Jane Henley, the former business group director at outdoor media company TDI – UK, is taking the helm as managing director. Prior to her stint at TDI, […]

E-mail publisher InfoBeat stepped more firmly into the direct marketing arena on Thursday, acquiring viral marketing firm AdTools and changing its name to Indimi — a somewhat-forced acronym for “Internet direct marketing intelligence”. The acquisition, which was described only as a “multi-million dollar” transaction, signals the Sony Music Entertainment property’s intention to further develop its […]

In an effort to build brand awareness and loyalty through interactive entertainment, Nike on Friday unveiled a 3D branded Shockwave game called “Mindsprint,” aimed at calling attention to the launch of its new line of shoes — Presto. The game, created by Zendo Studios, lets users mix audio and video while navigating through a 3D […]

Greeting card e-tailer getacard.com on Friday kicked off its first print and online advertising campaign, a year-long effort that begins with Father’s Day and graduation season themes. Spending for the campaign wasn’t disclosed, but the account was valued at $20 million when the company signed with TBWA/Chiat/Day in April. Rather than selling the digital greeting […]

As part of its bid to make NetNanny.com a destination site for safe, family-oriented Web surfing information, Net Nanny Software International on Friday tapped Winstar Interactive Media to be its exclusive advertising representative. Although Net Nanny’s primary product has been filtering software that keeps kids from seeing inappropriate sites on the Internet, this move to […]

Rich media advertising players BlueStreak.com on Thursday took the wraps off its enhanced ad serving solution — dubbed RADAR — the company’s answer to targeted advertising technology. Because the company’s rich media banners must be served through the BlueStreak.com serving system, RADAR (which stands for “Real time Access to Data, Analysis and Response”) is its […]

Voice-over-IP telephony player Dialpad.com Inc. on Thursday tapped Engage Inc.‘s to serve ads using Engage AdManager for its free advertising-supported service. The banner ads, which are targeted by using demographic information users enter when they sign up, appear on a pop-up window that’s in front of users whenever they are using the service. The company […]

A two-year marketing agreement between vitamin and supplement e-tailer VitaminShoppe.com and America Online Inc. went sour this week. As a result of the dispute, which centers on performance issues, VitaminShoppe.com’s advertisements have been yanked from AOL properties. “We hope that the dispute is resolved quickly,” Jeffrey Horowitz, president and chief executive officer of VitaminShoppe.com, said […]

In its first deal involving Internet-based audio advertising, broadcastspots.com, a site for the buying and selling of radio ads, on Wednesday added WWW.com to its roster of sellers. The agreement represents a stretch into a new medium for broadcastspots.com, which has concentrated on radio so far. The company is one of a half dozen media […]

Handango, a site for wireless and handheld devices, and CMGI‘s AltaVista teamed on Wednesday to unveil AltaVista Shopping Everywhere, to which Handango will provide downloadable software and related hardware. The agreement calls for Handango to provide more than 8,500 downloadable handheld applications from more than 3,300 different developers. It will also offer handheld hardware and […]