Pamela Parker

The Streaming Media Advertising Advisory Council (SMAAC), a group that has sprung up to tackle the issues facing advertising in streaming audio and video, held its first meeting this week, and set audience measurement, effective ad models, and ad serving as its first priorities. The group, like the IAB‘s Wireless Advertising Association, hopes to set […]

AdForce LLC, CMGI Inc.‘s ad serving firm, on Wednesday allied with National Electronic Technologies, whose Global VideoNET pay-per-use public Internet access terminals are being installed in hotels, shopping malls, airports, truck stops and other locations. The deal, under which AdForce will serve ads to the kiosks, is part of the company’s AdForce Anywhere initiative. That […]

In a bid to retain customers and increase conversions on its site, AmericanGreetings.com, the online subsidiary of the greeting cards company, has named Beyond Interactive as its interactive agency of record. Beyond will handle online media, creative, permission marketing and customer loyalty programs for the site. The main aim will be to increase repeat usage […]

Two mosquitoes converse on a man’s arm and three fish have a discussion after being swallowed by a shark, all as part of Discovery.com‘s new branding campaign, which takes a lighthearted approach to its reputation as a place for nature programming. The advertisements, part of a $70 million commitment to consumer ads that Discovery.com has […]

Internet advertising firm 24/7 Media Inc. on Tuesday moved to take its promotions services in house, acquiring iPromotions, a firm to which it has outsourced programs for its clients. Financial terms of the deal weren’t disclosed. The move is the latest by an online advertising firm to acquire in-house promotions capabilities. Last week, DoubleClick Inc. […]

While wireless ad standards organizations deliberate and Internet ad companies build wireless strategies and technologies, a handful of content companies are taking the leap, launching entire businesses whose livelihood is based on the adoption of these new types of advertising. In a quest to glean lessons from their early experiences and peer into the future […]

In a deal that builds on Time Warner’s broadcast relationship with the National Basketball Association and the Women’s National Basketball Association, the two organizations have tapped America Online Inc. for a multi-year marketing deal aimed at raising the profile of their Web properties. Time Warner partners and properties are likely to get more integrated with […]

Engage Inc. on Monday revealed the new organizational structure of the media division, which merges Engage’s AudienceNet with the operations of acquisitions Flycast Technologies and Adsmart. The new division is designed to provide advertisers and agencies with a one-stop-shop, where they can meet all of their marketing needs. The company now extends to 4,000 Web […]

TMP Worldwide Inc., the parent company of job site Monster.com, Monday brought its technology work in-house, acquiring Web Technology Partners, Inc., an e-commerce services firm with which it has been working. Financial terms of the transaction weren’t disclosed. The acquisition follows TMP Worldwide’s purchase of Los Angeles-based executive search firm Rollo Associates, which was completed […]

In paying what has been reported as “substantially more” for the boo.com domain name and trademark than Bright Station paid for the failed e-tailer’s technology, fashionmall.com has placed a big bet that the boo.com brand is worth big bucks; and naming experts are giving the company good odds. The U.S.-based fashionmall.com, a content and e-commerce […]

NYToday.com, the city guide site owned by the New York Times’ digital division, on Friday announced an all-out month-long marketing assault that includes a big push at what it’s calling the most popular movie theater in the nation — the Sony Lincoln Square theater on Manhattan’s Upper West Side. The marketing blitz, aimed at promoting […]

Online business-to-business ad network B2BWorks has snagged OfficeMax.com as a client, winning the right to sell ads on the small-business-oriented site. The move is an important one for B2BWorks in that it adds a big brand-name customer to its roster, giving it additional credibility. The network’s clients so far have mostly consisted of the online […]