Pamela Parker

Agency.com, British Airways‘ longtime interactive agency, on Thursday called upon Promotions.com to develop a sweepstakes aimed at pushing the airline’s summer flights to London. The campaign, whose other objective is increasing transactions at the company’s Web site, will integrate with a big offline advertising campaign, and will be similarly themed with images and characters from […]

Juno Online Services, Inc. Thursday filed suit in a Delaware federal court seeking unspecified damages and an injunction against NetZero, Inc. and Qualcomm Inc. for infringement of an advertising streaming patent held by Juno. NetZero (NASDAQ:NZRO) is a leading provider free Internet access in the U.S. built on an advertiser supported business model. In April […]

What does it say when you’ve been selected to serve advertising at a site visited by advertisers, marketers, and media companies? In the case of AdForce LLC, it says you’re going to be in the industry spotlight, but it’s also an indicator of the cozy relationship between OneMediaPlace and AdForce parent company, CMGI Inc., which […]

E-mail marketer ClickAction and MediaPlex Inc. on Thursday forged an alliance to combine their technologies, and deliver targeted opt-in e-mail ads that can draw on database information to deliver the appropriate message. ClickAction’s technology can use customer profile information in a marketer’s database to make sure an ad is targeted. MediaPlex’ MOJO ad serving system, […]

In a move to increase customer loyalty and extend its brand reach, Ask Jeeves Inc. on Thursday announced a series of children’s books, whose content is based on the questions asked on the company’s Web sites. “We realize that we have a unique perspective on what people want to know,” said Penny Finnie, vice president […]

In an effort to get its content in front of more eyeballs, product information and advice site Productopia.com struck a deal with Yahoo! on Thursday, which puts the site’s product-related content on the portal giant’s shopping section. Financial terms of the agreement weren’t disclosed, nor did the companies reveal the length of the contract. The […]

Real estate portal HomeStore.com Inc. and Dorado.com struck a two-year deal on Wednesday that puts the financial software company’s applications for lenders on the real estate site, and promotes Dorado.com’s clients — top mortgage companies — on HomeStore.com. The deal also calls for Dorado.com to pay HomeStore.comfor promotion of its clients on the portal, and […]

CBS and ENDEMOL Entertainment, on Wednesday enlisted America Online Inc. for their new “Big Brother” reality television series — a Real World-like game show program in which ten strangers living in a house will have their every move recorded by cameras. The exclusive partnership with America Online calls for the online service to create a […]

The online advertising sector, once a hot prospect with investors, got a serious thumbs-down from an analyst at Internet investment bank Wit Soundview this week, as he downgraded DoubleClick, 24/7 Media and ValueClick. Jordan Rohan issued a “hold” recommendation for DoubleClick and a “buy” recommendation for the other two stocks, citing “continued lackluster demand for […]

mySimon Inc. got a big boost on Monday, striking a deal with USAToday.com to be the newspaper site’s exclusive provider of comparison shopping services. The deal gives mySimon, which is owned by CNET Networks Inc., exposure to a larger Web audience. USAToday.com gets 15 million unique visitors a month. The deal also gives the newspaper’s […]

CMGI‘s AdForce LLC on Monday inked a deal to serve around 20 million new ads monthly for BRANCHEZ-VOUS!, a French-language Web publisher and advertising network serving North America. The deal calls for AdForce to handle ad management and delivery for the BRANCHEZ-VOUS! Portal, and for the Cible.net advertising network. “We needed seamless management of our […]

In a move that promises to increase advertising revenue, search technology provider LookSmart on Monday landed a spot on free ISP player Juno Online Services Inc. The companies described the agreement as a “multi-million dollar deal,” but declined to give specific financial terms. The deal gives Juno the chance to bring in new search and […]