Pamela Parker

In an alliance that enhances Digital Island‘s position in the streaming banner ad business, ad agency Web Marketing Ltd. has tapped the firm to host and deliver ad streams to Europe, the US and South Africa. Like Akamai, Digital Island is building a network of data centers and content distributors around the globe, so that […]

Much ink has been spilled and many lips have wagged over the topic of targeting banner ads, but another breed of marketing company is focusing on what happens after a prospect clicks and arrives at companies’ Web sites. After all, if it’s so important that you reach people with individualized marketing messages on banner ads, […]

The trademark dispute between entertainment giant Walt Disney Co. and Internet start-up GoTo.com, centering on a round green logo, was resolved Friday, with Disney agreeing to pay $21.5 million and stop using the logo for its Go.com network. While not a substantial amount for Disney , which brought in $13.24 billion in revenues in the […]

Advertising network ClickHouse.com Online Inc. on Friday struck a deal with Internet Gateway Corp. that calls for the ISP to market ClickHouse.com services to its more than 20,000 clients in Western Canada. The idea is that businesses looking to Internet Gateway Corp. for Internet access and hosting might turn to ClickHouse.com to serve their ads. […]

Engage, CMGI‘s flagship advertising property, moved into Canada on Friday, acquiring the Virtual Billboard Network advertising network for approximately $5 million in stock. The purchase gives Engage a presence in Canada, and expands its reach by around 150 Web sites and 30 million monthly impressions. VBN was one of the largest Canadian advertising media companies. […]

In a move to beef up its personalization and ad targeting capabilities, advertising-supported free ISP NetZero Inc. on Thursday agreed to acquire technology firm Simpli.com Inc. in a cash-and-stock transaction estimated to be worth $23.5 million. The deal calls for NetZero to pay $2.6 million in cash, and 2.5 million shares of stock — worth […]

Here’s the latest scoop from Media Metrix‘ AdRelevance division: banner ads are effective in driving traffic to companies’ Web sites. Okay, so it may not be news for folks in the online advertising business, but, for the non-converted, the new study might be enough to convince some that were hesitating to go ahead and try […]

As part of its effort to reach its target market of teenagers, Polaroid Corp. tapped community player theglobe.com to build a co-branded microsite to promote the company’s I-Zone Instant Pocket Camera. Using Polaroid’s “Where Will You Stick It?” tagline, theglobe.com developed a site located at its Happy Puppy games site. Visitors will discover interactive lockers, […]

CMGI‘s Engage Inc. advertising company and ClickExperts, a Latin American online ad network, strengthened their ties on Thursday, in an alliance that will bring ClickExperts’ sites into Engage’s NetFuerza network. ClickExperts has also joined AudienceNet, Engage’s profile driven advertising and marketing network. Currently, ClickExperts uses Engage AdManager. The deal expands Engage’s reach in the promising […]

Eyestorm, an online retailer of limited edition prints and other art, on Wednesday kicked off a $5.9 million campaign that shows work by well-known artists in unexpected places. The idea is to convince consumers that art by names like Damien Hirst, Andy Warhol, and Helmut Newton belongs in their homes — not just millionaires’ residences. […]

Online ad giant DoubleClick Inc. struck a marketing agreement Wednesday, to market CBS StoreRunner‘s customizable online store to its clients. The store — to be called the DoubleClick Network Store — allows Web site publishers to offer products that are relevant to their content offerings. They can choose from a wide selection of offerings from […]

Hispanic-oriented portal player StarMedia Network becomes the latest to ally in the online cola wars Wednesday, as it joins with Pepsi-Cola to launch a co-branded community site aimed at Hispanic teenagers in Latin America. Pepsi most recently linked up with Yahoo! for a co-marketing deal, and Coca-Cola has allied itself with America Online. Both soft […]