Pamela Parker

Google sewed up an agreement to provide paid links and Web search on Amazon.com’s popular e-commerce site, claiming yet another big traffic source in the hotly competitive paid search space. The agreement, financial terms of which were not disclosed Tuesday, calls for Amazon.com pages to carry Google’s paid search listings and its Web search functionality. […]

Fort Worth-based Concussion Advertising and KMCC Interactive have teamed to form a new separate entity called Concussion Interactive. The deal calls for KMCC to be re-formed as Concussion Interactive, and to operate as a separate unit under the corporate umbrella. Kevin McConnell, the owner of KMCC, will become president of Concussion Interactive. The company will […]

Marketers seeking to drive further learning, impact purchase behavior, and increase campaign reach, especially to light TV viewers, should look toward Internet marketing to reach those goals. That’s the conclusion of a pair of studies released Tuesday by online marketing firm DoubleClick . By highlighting situations in which the Internet is most effective, the studies […]

The Microsoft site formerly known as Carpoint.ca has become MSN Autos Canada, as part of an effort to unify the MSN brands and reinforce the site’s position as the automotive channel of MSN. The change reflects a similar strategy undertaken by MSN internationally to unify channels under the MSN brand. “As the dedicated automotive channel […]

Cablevision next week will take the wraps off a new $2 million campaign for its Optimum Online high-speed Internet service — beginning with an effort aimed at reaching young people and seniors. The campaign will start with two 30-second television spots that follow the theme “There’s no better way to learn,” pushing home the idea […]

TowerData, a New York-based firm best known for its e-mail append service, is branching out by launching an e-mail change of address (ECOA) service dubbed “E-mail Update”. With the move, TowerData, until recently known as Eppend Inc., joins the small list of players in the space, such as Return Path and FreshAddress. ECOA services are […]

In a presentation marked by the liberal use of the words “rapid” and “growth,” Yahoo! CEO Terry Semel told investors that users and usage of the portal’s services had grown “dramatically” over the past year, and the company in December reached its goal of attracting 2 million paid subscribers by year’s end. Speaking at the […]

Taking a swipe at providers of free business content on the Internet, the Wall Street Journal Online has launched an ad campaign that compares the subscription site with a fictional publisher called “Biz-o-Rama.” In the campaign, The Wall Street Journal is juxtaposed with a brightly colored, flashy publication that features headlines like “Buy Low, Sell […]

Atlas DMT, the advertising technology arm of Seattle-based Avenue A , on Monday released the latest version of its online media planning tool, Atlas GRP and Reach Forecaster 3.0, which allows media buyers to put together online campaigns using the metrics commonly used offline. Using panel-based data from comScore Media Metrix and ad-serving data gathered […]

It’s no longer that difficult to get an e-mail campaign delivered on time, so e-mail vendors are beginning to distinguish themselves through advanced features, according to a report released this week by Forrester Research. The researchers who conducted the study, which was put together by interviewing 18 e-mail technology vendors, concluded that e-mail marketing is […]

With America Online bracing for a 50 percent drop in advertising and commerce revenue next year, the online unit of AOL Time Warner is preparing for cost-cutting measures and layoffs. During an analyst day briefing earlier this week, Jonathan Miller, the CEO of AOL, told reporters that cost cuts were forthcoming, after it announced that […]

In a move that underscores the jockeying for position occurring in the online classified ads market, New York Times Job Market, which comprises the newspaper’s online and offline jobs offerings, and ethnic publisher Community Connect (CCI) are teaming to help meet recruiters’ needs to hire a diverse workforce. With their new joint offering, called Diversity […]