The Microsoft site formerly known as Carpoint.ca has become MSN Autos Canada
,
as part of an effort to unify the MSN brands and reinforce the site’s
position as the automotive channel of MSN. The change reflects a similar
strategy undertaken by MSN internationally to unify channels under the MSN
brand.
“As the dedicated automotive channel on MSN for more than seven years in
the United States and two years in Canada, we see our evolution to MSN Autos
Canada as a natural step,” said Ruth D’Souza, general
manager of MSN Autos Canada. “By unifying around and further leveraging the
strong MSN brand, we are demonstrating our ongoing commitment to consumers
and to our advertising partners to be the premier online destination for
automotive research, buying services and ownership services.”
With more than 800,000 unique monthly visitors, MSN Autos Canada is part of
the largest global network of online automotive Web sites. The
bilingual site is an independent, all-makes, all-models resource that
provides consumers with a range of services to choose their desired vehicle.
Search engine marketing firm MoreVisibility.com
said it inked 44 new clients during the fourth quarter of 2002, including
Yokogawa, Grey Interactive,
Pedigree Dog Food and Kurt Salmon
Associates. The account wins bring MoreVisibility’s client list up
to more than 400, according to the firm.
MoreVisibility’s clients also include American Standard,
Sony Disc Manufacturing, Metropolitan Museum of
Art, GoArmy.com and Sears
Hardware.
Six Continents Hotels, which operates the
InterContinental, Crowne Plaza,
Holiday Inn, Holiday Inn Express and
Staybridge Suites brands, has launched an online auction
site for its members at www.priorityclub.com/auction.
The Priority Club Rewards Auction lets members use program points to bid
on everything from tickets to exclusive events and concerts, electronics,
sporting equipment, and memorabilia. The site was developed by the
BEN Marketing Group in conjunction with
eBay.
For more breaking news on account action and executive moves, visit ChannelSeven.com.
