Microsoft is trying to boost its mobile presence, and making overtures to hardened rivals in the process, most notably Google. But the mobile application space is a little different than other sectors in which the tech titans compete.
For Microsoft, its mobile strategy involves spreading its Bing search engine to multiple platforms, including Google’s Android. The company has begun shipping its Bing app for Android devices that running on Verizon Wireless’ network, with plans to expand to other carriers in the near future. Datamation has the details.
Microsoft said it has begun shipping a Bing app for Verizon Wireless’ Android-based mobile phones, and the company is readying the app to run on other U.S. carriers’ Android phones in coming months.
That might seem counterintuitive, given Microsoft’s (NASDAQ: MSFT) rivalry with Google (NASDAQ: GOOG) in the market for search, business apps, and mobile phone operating systems like the Google-backed, Linux-based Android.
