Research in Motion’s BlackBerry phones are enormously popular with enterprises, but they enjoy success in the small to medium-sized market as well. Products that often start out aimed at the enterprise market usually find their way down to the mid-range, which is what happened with RIM’s server software. Enterprise Mobile Today has all the info.
Research In Motion today introduced free server software aimed at smaller businesses that want smartphone security without paying enterprise-level costs associated with mobile management software.
RIM’s free server software for syncing BlackBerrys with Microsoft Exchange and Microsoft Windows Small Business server is also aimed at helping mobile IT staff meet the surging demand to support personal smartphones in the enterprise.
RIM (NASDAQ: RIMM) introduced BlackBerry Enterprise Server (BES) Express today at Mobile World Congress saying that the software is being provided at no cost to address two key market opportunities. One is the obvious financial advantage for smaller companies that want enterprise-grade security but don’t necessarily need all of the advanced components.
Second, RIM wants to assist mobile managers burdened with increased employee requests to connect their personal BlackBerry smartphones to their corporate infrastructure.