Amazon had set the bar pretty high.
Analysts panned the retail giant’s fourth-quarter results after the markets closed on Thursday, even though the firm posted a record sales period during the all important holiday season.
But Amazon’s $12.95 billion in net sales weren’t enough, and the stock tumbled more than 10 percent in after-hours trading.
Meantime, the Kindle e-reader family continues to blossom, as Amazon reported that sales of Kindle versions outpaced paperback books for the first time.
ECommerce Guide has the numbers behind Amazon’s record-breaking, but still disappointing, fourth quarter.