Another Camera, Another Price Drop From Ricoh

Ricoh Consumer Products Group announced an addition to its line of digital cameras with the RDC-4200, a 1.3 million pixel
charge-coupled device, priced at $499.

Ricoh has also reduced the price of
its RDC-4300 megapixel camera (further to our story on Sept. 8) by a
further $100 to $599. Customers who buy the RDC-4300 will still get the
package of six software applications and NiMH rechargeable batteries and
recharger in the new low price, the company said.

Described as being “ideal for first-time users,” the RDC-4200 captures
high-resolution images at 1280 x 960 (SXGA) and accepts 4MB, 8MB and
16MB SmartMedia cards. It has a 3x optical and 2x digital zoom (up to 6x
zoom in VGA mode), enabling users to take extreme close-ups. It also works
in macro mode, allowing pictures to be taken of objects just three inches

“Ricoh continues to deliver high quality, full-featured digital cameras at an
affordable price,” said Joseph Bollentini, senior VP of Ricoh Consumer Products Group. “The RDC-4200 digital camera provides advanced features at a price comparable to other less-featured 640 x 480 cameras.”

Other features of the RDC-4200 include a time lapse function that lets
photographers record events over time, such as a flower blooming or the sun
rising. The camera is fully automatic with manual overrides, including
auto-focus, automatic white balance and flash settings that reduce color shifts
under certain conditions, the vendor explained.

The RDC-4200 comes with PhotoStudio 2.0 image editing software, which is designed to
enable the user to create photo collages and other special effects, and
PhotoBase, for organizing and tracking the images.

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