Internet marketing firm Beyond
Interactive this week opened the doors on its first two international
offices, in China and Mexico, as part of an expansion strategy that’s
expected to eventually take the company to Europe, South America and Australia.
The international moves have been helped along by Beyond Interactive’s
acquisition by Grey Advertising, which
has offices in more than 90 countries.
The company is opening up three offices in China — in Guanghou, Beijing,
and Hong Kong — which will be run by Grey Advertising’s Viveca Chan. With
this appointment, she takes the title of co-founder and chief executive
officer of Beyond Interactive Asia. The China office already has a client
— 36.com, a portal.
The Mexico City office will be headed by Moses Robles, managing director of
Beyond Interactive’s Latin America division. Eritmo, a new Latin music Web site, will
be serviced out of this office.
“The Web is a global marketing medium and interactive marketing has the
opportunity to reach this world wide network more efficiently than ever
before,” said Jonn Behrman, president and chief executive officer of Beyond
“By becoming a global marketing firm, we can carefully craft and deliver
messages that resonate within local markets.”
The company says offices in Europe, South America and Australia are in the