Bookfortravel to Leverage TravellersMall Technology

[Calgary, CANADA] Bookfortravel.com, a travel management company, has
adopted TravellersMall.com’s Web-based e-commerce reservation and
order processing platform called RezWizard.

The product will assist Bookfortravel.com in the selling of its
inventory of property and vacation packages directly from its Web
site and through other Internet channels.

The technology allows industry suppliers to process real-time online
transactions with consumers using their Bookfortravel.com Web site.

Bookfortravel intends to initially use the system in conjunction with
its weekly television travel segments and at its resort property, the
Crown Beach to allow viewers to book directly online. It will then
expand the system to include hundreds of its properties.

“The progress and interest by vendors to use this technology and
develop the sales channel is very positive,” said Peter Barker,
president and chief executive officer of TravellersMall.com.

Bookfortravel.com’s television segment reaches approximately 350,000
viewers weekly in the Greater Vancouver area and over 800,000 viewers
in the Ontario marketplace. Its Web site receives up to 200,000 hits
a month from its Vancouver program alone.

But previously, while customers could review travel features on the
Web site, they could make an actual transaction only by e-mail,
visiting the retail locations, or by telephone.

The RezWizard will allow Bookfortravel to process these inquires into
instant sales and confirmations.

TravellersMall is a Calgary-based Internet Applications Service
Provider for the tourism industry. Its RezWizard product enables
tourism vendors to sell their products directly to consumers and
travel agents alike through real-time, online transactions and allows
tourism vendors to house and manage their inventory on the Internet.

The end result is an easily adopted turn-key online reservation
system and e-business solution that allows tourism vendors to use the
Internet as a new, low cost distribution channel.

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