CMGI Inc. Wednesday continued its torrid
pace of gobbling marketing and advertising companies by absorbing e-mail marketer yesmail.com.
CMGI (CMGI)
will issue .1252 of its shares for every share of yesmail.com. The value of the deal will depend on the trading prices of the stocks when the transaction closes, expected in March.
yesmail.com (YESM) is a Web-based direct marketing company.
yesmail.com is the latest addition sucked into CMGI’s vaccum, which is
already filled with leading interactive marketing and advertising
properties, including Engage (ENGA)
and its subsidiaries I/PRO, AdKnowledge, Adsmart, AdForce (ADFC) and Flycast (FCST).
These companies provide Net marketing and advertising solutions in addition
complete array of services to Web publishers, advertisers and media buyers.
CMGI anticipates leveraging yesmail.com’s steadily growing customer base,
advanced technology platform and database of more than 4 million
permission-based e-mail subscribers, across the extended CMGI network.
“One of CMGI’s core strengths is providing comprehensive interactive
marketing solutions and
yesmail.com’s business is extremely complementary to this focus,” said Dave
Tolmie, yesmail.com’s chief executive officer.
“We are thrilled to be joining forces with CMGI and believe that its
extensive resources and incredible network of companies will accelerate yesmail.com’s growth and
add tremendous value for our clients, our YesMail Network Partners and all YesMail Members.”
With more than 50 companies, CMGI Inc. represents the largest network of
Internet companies in the world. The behemoth completed an unparalleled
shopping spree in September, sweeping up AdForce, AdKnowledge and Flycast
for close to $1.7 billion.
However, CMGI Tuesday continued its Internet expansion with the launch of CMGI Solutions, a new unit that will focus on
e-business products and services. Its goal is to help enterprise clients
decrease the amount of time required to launch new applications and offerings.
