Internet computer retailer Cyberian Outpost Inc. said it closed a $22 million second-round financing of private equity capital.
The investment was led by Primus Venture Partners and Brand Equity Ventures,
and included T. Rowe Price’s Threshold Fund, Winfield Capital Corp. and
Connecticut Innovations Inc. BT Alex. Brown acted as the placement agent.
The company said it will use the funds “to solidify its leadership position in
Internet retailing.” Cyberian Outpost will expand its multiple marketing
channels and brand building programs and invest in new technology, executives
said.
“This investment is an endorsement of our position as a leader in computer
Internet retailing,” said Darryl Peck, president and CEO of Cyberian Outpost.
“Three years ago we were a $28,000 startup. Today we have the capital to go
head-to-head with the world’s largest computer retailers.”
The company offers more than 120,000 computer hardware, software and
peripheral products and has customers in 140 countries. It claims over 100,000
visitors daily.
