Ad giant DoubleClick on Wednesday
said it’s created a new post — the director of US Hispanic sales for
DoubleClick Las Americas and tapped Sam Pagan, the former VP and general
sales manager at Columbian media network Cadena Caracol, to fill it.
Pagan will be responsible for developing DoubleClick’s sales efforts for US
Hispanic and Latin American sites. Both markets are expected to boom in the
future.
Internet prognosticators Jupiter
Communications predicts there will be 38 million Internet users in
Latin America by the year 2003. Forrester Research says 43 percent of
Hispanic American households will be online this year.
Although DoubleClick has a presence in Latin America, the creation of this
new position indicates a new focus on this growing market.
The ad network already has an office in Brazil and has put together
Brazilian and Latin American networks. The company says it serves 120
million impressions a month from the Spanish and Portuguese speaking world.
Sites represented by DoubleClick Las Americas include Infoseek Mexico,
Disney Brazil, CD Now and Ehola. Advertisers include StarMedia, Dell Latin
America, Microsoft Colombia and El Sitio.
“Pagan’s background is ideally suited to help further our reach in this
rapidly expanding region,” says Carter Nicholas, director of international
business development. “The Latin American market is a key component in
DoubleClick’s global expansion.”