ELetter Inc. Tuesday announced that it raised $3.5 million in venture capital, primarily from Trident Capital, for its new online mailing services.
Eletter targets small- and medium-size businesses whose lower-quantity mailings are refused by mailing houses, offering an online postal option to envelope-stuffers.
Eletter users upload their mailing list, then ELetter verifies the addresses, uploads mailing content from the user’s file format, and then follows production and mailing options chosen by the user. Customers can also track the status of their mailings.
“There are 10 million small- and medium-size businesses nationwide spending well over $6 billion a year on postage alone, according to the U.S. Postal Service, and a full 92 percent of them prepare and manage mailings manually, simply because there has been no other cost-effective alternative,” said Manish Mehta, president and CEO of ELetter, Inc.
Mehta estimates consumers savings of nearly 50 percent through ELetter’s ColorGauge, which charges customers only for the actual amount of ink used in the mailing. Eletter also offers discounts on postage.
ELetter service will also be offered through various partners, including infoUSA, ThinkDirectMarketing.com, and iMALL.