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EMusic Lays Off 66, Three Managers Depart

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Clint Boulton
Clint Boulton
Jan 12, 2001

EMusic.com Inc. Friday fired 36 percent of its staff and announced the
departure of three executives, effectively joining the legion of music
download sites who say they need to restructure in the face of cash
shortages.

The downloadable music seller let 66 people across all of its departments in an attempt to stop the fiscal hemorrhaging. The company hopes to focus on
its advertising and promotional revenue through RollingStone.com and
downloadable music sales through EMusic.com.


After the deed is done, EMusic, which will consolidate its two New York
offices into one, expects to save more than $16 million in cash expenses in
2001.


The company also announced the resignations of Executive Vice President and
Chief Financial Officer Joseph Howell, EVP for Business Development James
Chapman and Chief Operations Officer, EVP and General Counsel Peter Astiz.


Emily Rupp, EMusic’s vice president and corporate controller, has been
appointed CFO and will assume Howell’s responsibilities. Astiz will continue
to serve as general counsel through a transitional period.


EMusic is hardly alone. Since the dawning of the New Year, Musicmaker.com has gone
bankrupt, Loudeye Technologies Inc. fired 50 staffers and Listen.com pared its workforce by 25 percent.


EMusic spokesperson Steve Curry told InternetNews.com Friday that two main
factors triggered the slide at EMusic, which he said extends to the digital
music industry as a whole — illegal distribution of digital music and
the significant market decline for Internet advertising.


On Dec. 19, Emusic.com filed a copyright infringement complaint against
MP3.com Inc., a rival that earlier resolved similar litigation by five major
record labels.


EMusic, which says it has digital rights to about 13,000 albums from 600
record labels, claimed that the MP3.com service infringed its rights to an
undetermined number of those albums.


“It’s a difficult sector right now,” Curry said. “With the whole Napster
issue and advertising slowdown… But MP3 players are selling well and
online music remains popular. We do see a light at the end of the tunnel.”


Gene Hoffman, EMusic’s president and CEO, said he was confident in the
digital music subscription service business model despite setbacks in the
industry.


“Despite the challenges in the Internet advertising market, we continue to
be pleased with the traffic growth and potential of RollingStone.com,”
Hoffman said. “We experienced record growth in our audience during the past
quarter and we continue to add new user features and content as well as
innovative promotional opportunities for advertisers.”


Founded in January 1998, Redwood City, Calif.-based EMusic operates one of
the most popular families of music-oriented Web sites — including
RollingStone.com, EMusic.com, DownBeat.com and IUMA.


EMusic expects to make financial results for the quarter public on January
24, 2001.

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