Europe Gets First B2B Investor Relations Platform

[London, ENGLAND] Launched Friday is a new Internet site
that allows companies to present information about
their businesses directly to European financial professionals.

Named Equitystory.com, the site originates in Germany, the
brainchild of Achim Weick who conceived the idea on a
flight to London to make presentations to investors.
Unable to land due to heavy fog, Weick missed his appointment
and suddenly realized that he what he really needed was
a Virtual Roadshow rather than being there in person.

To present the objectives, visions and management of
public limited companies Equitystory.com uses multimedia
Internet technology with supporting texts and graphics.
The main presentation is called a “CyberRoadshow,” and
there are other additional options including “CyberCompanyVisit”
— a virtual visit to a company to give investors an impression
of its employees, offices, factories, etc.

Managing Director Wolfgang Reichert, a certified DVFA/CEFA
financial analyst, believes the site will become a central
platform for financial professionals.

“EquityStory.com is tailored exactly to the needs of financial
professionals — within no time at all a fund manager, for
example, can gain an impression of the business and the
people who work there. At the same time, he can be sure that
the information is always up to date and authorized by the
business, since we work directly in concert with the public
limited companies.”

Reichert suggested that this form of direct contact
with companies presented a distinct advantage over financial
portals. It remains to be seen, however, whether professional
investors will stick with objective, third-party information or
if they will prefer the official corporate message supported
by PR production values — or if they will use both, as seems
likely.

Finance professionals can access the site free of charge to
see all the information and films about the companies that
are represented there.

EquityStory.com says it is currently producing B2B investor
relations sites for [email protected], EM.TV & Merchandising AG,
Internationalmedia AG, H5B5 Media AG, and other companies.

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