Europeans Launch Professional Car Trading Site

[London, ENGLAND] Backed by venture capitalist Insight
Capital Partners, a group of European business people
has launched, a marketplace for
traders in new passenger cars.

Headquartered in The Netherlands, is aimed
at making it easy for professional traders anywhere
in the world to buy and sell new cars, using the speed,
cost effectiveness and global reach of the Internet.

Chief Executive Allard Luchsinger said the service
represented a revolutionary chance of maximizing profits
for all parties involved in the professional trade in
passenger cars.

“At buyers get quick and easy access
to competitively priced cars. Sellers get access to the
best possible buyers. Within a few mouse clicks a price
can be set, the deal can be done and all the logistics
surrounding the deal can be arranged,” said Luchsinger.

During the summer, the people behind
have been testing the concept with a pilot project. They
say the test succeeded in creating a “strong global client
base” and significant transaction volume without any PR or

Luchsinger, who co-founded, was formerly
a strategy consultant for Gemini Consulting. Prior to
starting the new venture he developed business-to-business
Internet strategy for a large Dutch telecom provider.

“Together with our leading financial, logistics and inspection
partners we bridge the gap between electronic and traditional
commerce, offering end-to-end solutions for the complete
trading process,” said Luchsinger.

Providing financial, logistics, insurance and inspection
facilities are ABN AMRO Bank, Aon Corporation and Bureau Veritas,
each of which is represented on the Advisory Board. is based on Ariba Dynamic Trade software.

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