Excite, Inc. reported revenue of $18.7
million for the quarter ended December 31, 1997, up 30% for the previous
quarter ended September 30, 1997.
The company states that total revenue for 1997 was $50.2 million, with pro
forma losses for the year totaling $17.0 million or $1.20 per share. Total
revenues for 1996 were $14.8 million, with pro forma losses reaching $36.3
million, or $3.75 per share.
Excite further reports that the total number of page views reached 27
million page views per day in December, up 48% from that reported in
“The revenue and page view growth this quarter demonstrated continued
significant momentum,” said George Bell, Excite’s President and CEO. “Both
traditional banner revenue and sponsorship revenue, integrating advertising
and transaction based revenue sources into our channels-oriented flagship
brands, showed strong upward trends.”
Excite also announced this week it will partner with Prodigy to deliver customized startup
pages for the online service provider’s subscribers. Subscribers will be
able to create their own personal “My Excite” channels that feature sports
scores, stock quotes, TV listings, daily horoscopes, and local weather.