FortuneCity.com, a provider of
international native language
online communities, named Marty Chavkin as vice president of marketing. He
was previously vice president of marketing and e-commerce at Hearst New Media.
Michael Caruso, was named San Francisco-based West Coast sales director. He
was previously sales and business development director for the Hollywood
Stock Exchange, a
simulated entertainment stock market online.
Chavkin will be responsible for managing FortuneCity.com’s international
marketing initiatives including advertising, research, public relations and
promotional and partnering strategies. Chavkin has experience in marketing
and brand management for consumer products and services at Colgate-Palmolive,
Weight Watchers, Heinz, Inc. and
Bristol-Myers Squibb, Inc.
Caruso has held sales management positions at theglobe.com and Cybereps. A
long-time advocate of Internet commerce, Caruso is also president and
cofounder of the Society of Internet Advancement, a San-Francisco-based
non-profit organization that educates new media professionals and furthers
Internet marketing and commerce
and is a contributor to the FAST Summit committee on broadband and
convergence.
FortuneCity.com has community sites in English, German, Swedish, Spanish and
French
and said it plans to offer communities in Italian, Portuguese and Dutch by
the end of 1999.
