Community site Go2Net Tuesday forged a
marketing campaign with XpertSite.com
and pumped $10 million into the online person-to-person advice site.
With the deal, XpertSite will be a featured placement throughout the Go2Net
network, which will benefit from the Q&A service, called the AskMe Network.
Russell C. Horowitz, Go2Net’s chairman and chief executive officer, will
join XpertSite’s board of directors.
Go2Net (GNET)
Network users will have access to the AskMe Network, which includes more
than 30,000 experts and advisors, who can answer a host of questions on more
than 2,000 topics. The AskMe Network is the largest free Q&A service on the
Web. It provides third-party Web sites with custom-branded versions of its
services, allowing users to ask questions and browse previously answered
questions.
Horowitz said Go2Net inked the deal to attract users to the personal apsect
of using Go2Net.
In early February, Go2Net, of which Microsoft co-founder Paul Allen owns a
third, invested $30 million in National Discount Brokers Group and made NBD.com the exclusive brokerage service in its
network. NDB.com, which has 200,000 accounts, agreed to pay Go2Net $7.5
million a year for the exclusive rights over the next three years.