Intel’s (NASDAQ: INTC) AppUp Small Business Service consists of a server reference architecture called the Intel Hybrid Cloud Platform, a catalog of applications that small businesses can subscribe to, and a software platform that provides management and tracking of the applications’ usage.
The subscription service is provided to small businesses by MSPs, who help set up the customer with an onsite server, and access to the catalog of applications, which are provided by independent software vendors (ISV) who partner with Intel.
“Small businesses need IT but don’t want to manage it, and they’re concerned about security in the cloud,” Bridget Karlin, general manager of Intel Hybrid Cloud, said in a conference call with media.